Influencer Marketing Executive - Job Description
As an Influencer marketing executive, you are responsible for managing the end-to-end
operations of our influencer marketing campaigns. This includes identifying the right
partners, driving campaign execution, strategizing on content and aligning content with
brand strategy.
This role demands a strong understanding of the fashion and influencer ecosystem, a
creative eye for content, and proven experience in working with creators across platforms
including YouTube and hyper local influencers.

Responsibilities
● Execute influencer marketing campaigns end-to-end, from ideation to execution,
optimisation, and post-campaign reporting.
● Support the development of campaign concepts and assist in defining KPIs in
alignment with brand objectives.
● Identify, evaluate, and onboard influencers and creators across fashion, lifestyle, and
regional markets, based on audience relevance, content quality, and performance
metrics.
● Manage collaborations across Instagram and YouTube, overseeing both short-form
and long-form content strategies.




● Create and disseminate transparent creative briefs and content guidelines to ensure
consistency with brand tone, positioning, and messaging.
● Monitor campaign performance, analyse results, and share actionable insights and
reports with stakeholders and the reporting manager.
● Execute barter-led collaborations and UGC initiatives to drive authentic engagement
and scalable content creation.
● Plan and manage influencer events, guest lists, and community-led initiatives to
enhance brand visibility and cultural relevance.
● Collaborate cross-functionally with digital marketing, regional marketing, PR, and
brand teams, as well as external partner brands, for integrated campaigns.
● Coordinate with internal teams to enable effective utilisation of influencer content
across platforms.
● Must keep up with the latest trends on social media and within the influencer
community.

Candidate Profile
● Bachelor

📌 Influencer Marketing (Bengaluru)
🏢 Kushals Fashion Jewellery
📍 Bengaluru