Key Responsibilities• Develop and execute SEO strategies to improve organic visibility, qualified traffic and search presence.
• Manage On-Page SEO, Technical SEO, Content SEO, Local SEO and Off-Page SEO activities.
• Conduct detailed keyword research, search intent analysis and SERP analysis.
• Identify recent keyword, topic and content opportunities before competitors.
• Optimise titles, meta descriptions, headings, URLs, content, internal links and other on-page elements.
• Conduct regular technical SEO audits and identify issues affecting crawling, indexing and rankings.
• Identify and resolve issues related to Technical SEO.
• Develop SEO-focused content briefs, topic clusters and content strategies.
• Work closely with content writers to improve topical authority, relevance, search intent alignment and content quality.
• Build and optimise internal linking structures and content relationships.
• Manage and improve Local SEO and Google Business Profile performance.
• Conduct competitor backlink and content analysis and identify relevant off-page opportunities.




• Monitor keyword rankings, organic traffic, impressions, clicks, CTR and conversions.
• Use Google Search Console, Google Analytics and SEO tools to identify performance trends and opportunities.

Advanced SEO & LLM SEO• Research and implement LLM SEO / AI Search Optimisation strategies to improve brand visibility in AI-generated search results.
• Explore how search engines and Large Language Models (LLMs) discover, understand, retrieve and cite information.
• Optimise website content and information architecture for AI search, answer engines and conversational search.
• Work on GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) strategies.
• Identify opportunities to increase brand/entity visibility across Google AI Overviews, AI-powered search experiences and other emerging answer engines.
• Improve content structure, entity clarity, factual consistency and topical authority to supp

📌 Search Engine Optimization Executive (Bhubaneswar)
🏢 Allodermis
📍 Bhubaneswar