Role Description The Senior Email Marketing Executive will lead end-to-end email marketing initiatives, including planning, creating, and optimizing campaigns that drive engagement, conversions, and brand loyalty. This full-time, in office role based in Noida involves developing email strategies, segmenting audiences, managing lists, and setting up automated journeys and drip campaigns. The role includes crafting compelling copy, collaborating with designers on templates, A/B testing subject lines and content, and monitoring deliverability and performance metrics. The executive will analyze campaign data, report insights, and refine approaches to improve open rates, click-through rates, and overall ROI. Regular collaboration with marketing, sales, and content teams is expected to align email activities with broader digital campaigns and brand objectives.

Qualifications
• Strong market planning and marketing skills to design and execute effective email strategies aligned with business goals.
• Proficiency in market research to understand target audiences, industry trends,



and competitor activities for email campaigns.
• Excellent communication skills to write clear, persuasive email copy and collaborate with cross-functional teams.
• Understanding of sales processes and funnel stages to build email journeys that support lead nurturing and conversions.
• Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, or similar) and CRM tools.
• Ability to interpret analytics and KPIs, including open rates, click-through rates, conversions, and unsubscribe metrics.
• Knowledge of email deliverability best practices, segmentation, personalization, and automation workflows.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in a digital agency or fast-paced marketing environment, preferably in a senior or lead email role.
• Detail-oriented, organized, and comfortabl

📌 Senior Email Marketing Executive (Noida)
🏢 Smarkupp Studios
📍 Noida