We are looking for a results-driven Assistant Manager – Performance Marketing to own and lead our paid media, social media and brand building across multiple business verticals. You should be equally comfortable building a campaign strategy, optimising live ads, and presenting performance numbers to leadership. You will be accountable for lead generation — not just campaign delivery — and for how our brands look and feel, from visual identity to campaign creative direction.
Key Responsibilities:
Paid Media & Lead Generation
• Plan, execute and optimise paid campaigns across Meta, Google and LinkedIn to generate qualified leads across all business verticals
• Own the full campaign lifecycle — strategy, audience targeting, creative briefing, budget management and performance optimisation
• Drive lead generation for B2C verticals (retail, education, bookings) and B2B verticals (corporate services, broking, real estate concepts)
• Monitor and improve key metrics: cost per lead (CPL), return on ad spend (ROAS), click-through rates and conversion rates
• Coordinate with the creative and content teams so campaign assets are delivered on time and aligned to brief
Social Media Management
• Develop and implement social media strategy across all brand handles — content cadence, platform priorities and audience growth targets
• Oversee content scheduling and publishing across Instagram, LinkedIn, Facebook and YouTube
• Drive consistent follower growth and engagement across all active brand handles
• Set up and manage automated DM and lead qualification flows on social platforms
• Stay ahead of platform trends, algorithm changes and content formats
Brand Building & Visual Direction
• Define and maintain brand guidelines, visual identity, tone of voice and design language across all verticals
• Build distinct brand positioning for each vertical while keeping it cohesive under the group identity
• Set the visual direction for every major campaign and brief the design and video