Company Description Aurum PropTech Limited is a publicly listed current-age technology company, traded on BSE Limited (Scrip code: 539289) and the National Stock Exchange of India Limited (Scrip code: AURUM). The company is building an integrated PropTech ecosystem that connects real estate, people, and technology to drive data-based investment and financing decisions, improve enterprise efficiency, and enhance customer experience. Aurum PropTech develops and manages products, services, and platforms across B2B, B2C, B2B2C, and D2C markets, serving developers, consumers, and capital allocators. Its full-stack interconnected solutions use technologies such as Big Data, Artificial Intelligence, Machine Learning, Blockchain, Augmented Reality, and Virtual Reality to create future-ready real estate offerings. The organization emphasizes customer centricity and is powered by a diverse, highly skilled team guided by visionary leadership.
About the RoleWe are looking for a Content Strategist & Writer who can own the content journey end-to-end — from research and ideation to strategy, writing,



publishing and performance analysis. The ideal candidate should combine strong writing skills with an understanding of audiences, platforms, trends and business objectives.

Key Responsibilities• Research industry, audience, competitors and trending topics to identify content opportunities and insights.
• Develop and execute content strategies, themes, formats and content calendars aligned with brand and business objectives.
• Write engaging, original and platform-specific content across social media, websites, blogs, articles, emailers, campaigns, video scripts and marketing collateral.
• Develop creative concepts, hooks, narratives and messaging for social media and digital campaigns.
• Manage the content lifecycle from ideation and creation to publishing and distribution across relevant platforms.
• Collaborate with Design, Video, Marketing and Business teams to bring content ideas to

📌 Content Writer (Mumbai)
🏢 Aurum PropTech
📍 Mumbai