Job Description:Position: Digital Marketing ExecutiveCompany: Profcyma Global Solutions Pvt. Ltd.
Department: Digital Marketing / Marketing
Location: Pune, Maharashtra
Employment Type: Full-Time
Experience: 2–3 Years
Reporting To: Digital Marketing Manager / Marketing Head
About Profcyma Global SolutionsProfcyma Global Solutions Pvt. Ltd. is a growing organization operating across technology, education, career solutions, and digital business services. We are looking for a result-oriented Digital Marketing Executive who can strengthen our online presence, generate quality leads, manage paid campaigns, and contribute directly to business growth.
Job SummaryThe Digital Marketing Executive will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across Google, Meta, Instagram, LinkedIn, YouTube, SEO, social media, email, and other digital channels.
The candidate should have a strong understanding of performance marketing and lead generation, with the ability to analyze campaign data and continuously improve CPL, conversions, lead quality, and ROI.




Key Responsibilities1. Performance Marketing• Plan, create, execute, and optimize Google Ads and Meta Ads campaigns.
• Manage lead-generation, traffic, conversion, remarketing, and awareness campaigns.
• Monitor campaign budgets and ensure effective utilization of advertising spend.
• Optimize campaigns based on CPL, CPC, CTR, CPA, conversion rate, and ROAS.
• Conduct A/B testing of ad copies, creatives, audiences, landing pages, and campaigns.
• Identify poor-performing campaigns and take corrective action.
• Develop remarketing and retargeting campaigns.

2. Lead Generation• Generate quality leads for Profcyma's education, IT, consulting, and other business verticals.
• Develop digital campaigns specifically focused on lead generation and admissions/business enquiries.
• Work closely with the sales and counselling teams to improve lead quality and conversion.
• Track leads from sour

📌 Digital Marketing Executive (Pune)
🏢 Profcyma Career Solutions
📍 Pune