Digital Marketing Manager - Lead Generation & Media Buying
Company: BS Eduworld
Industry: EdTech / Higher Education
Experience: Minimum 6–7 years
Location: Rohini, New Delhi
Employment Type: Full-time

About the RoleWe are looking for a Digital Marketing Manager with extensive hands-on experience in generating qualified leads through diverse paid and organic channels.
The candidate must be able to identify, test and scale acquisition opportunities across search, social, native advertising, programmatic advertising, demand-side platforms (DSPs), direct publisher media buying, affiliate networks and strategic partnerships.
Our audience primarily comprises working professionals exploring doctoral and advanced higher education programmes. The role requires a strong understanding of audience targeting, media buying, conversion tracking and lead quality, with accountability for turning marketing investment into qualified enquiries and enrolments.

Key Responsibilities
Multichannel Paid Lead Generation
• Develop and execute lead generation strategies across Google Ads, Microsoft Advertising,



Meta Ads, LinkedIn Ads and other relevant platforms.
• Manage native advertising campaigns through platforms such as Taboola, Outbrain and other content discovery networks.
• Plan and execute programmatic display, video and native campaigns through DSPs.
• Manage direct media buying with publishers, websites, newsletters, professional portals and relevant digital communities.
• Explore affiliate marketing, performance-based partnerships, sponsored content, newsletter placements and lead generation networks.
• Evaluate additional channels such as YouTube, Quora and Reddit based on audience relevance and qualified lead performance.
• Build prospecting, remarketing and audience re-engagement campaigns across channels.
• Test current acquisition sources and scale those that deliver consistent lead quality and commercial results.

Media Buying and Programmatic Advertising
• Own media planning,

📌 Growth Marketing Manager (New Delhi)
🏢 BS Eduworld
📍 New Delhi