About the Role

We’re looking for a Senior Copywriter who can think beyond words — someone who understands culture, consumers, creativity, and what makes people stop scrolling, click, and eventually buy. You’ll work closely with the Creative, Brand, Performance Marketing, and D2C teams to develop sharp, engaging, and conversion-focused communication across digital platforms. If you can turn a product feature into a killer hook, a campaign brief into an idea, and a boring message into something people actually want to read — we’d love to meet you.

What You’ll Do
• Write high-impact ad copies, hooks, headlines, taglines, CTAs, and campaign messaging for Meta, Google, YouTube and other digital platforms.
• Develop creative concepts and campaign ideas that are relevant, engaging, and rooted in consumer insights.
• Write copy for social media, reels, static creatives, video scripts, product launches, and brand campaigns. • Create performance-focused copy designed to improve CTR, engagement, conversions, and ROAS.
• Develop and test multiple hooks, angles, headlines,



and messaging variations based on campaign objectives.
• Write conversion-oriented content for landing pages, product pages, marketplaces, email/SMS/WhatsApp campaigns, and other D2C touchpoints.
• Collaborate with designers, video editors, performance marketers, and brand teams to turn ideas into solid creatives.
• Understand campaign performance and use data/consumer behaviour to iterate and improve copy.
• Stay updated on social trends, internet culture, competitor communication, advertising trends, and emerging content formats.
• Help build a consistent yet distinctive brand voice across all communication.

What We’re Looking For
• 2–4 years of experience in copywriting, advertising, creative content, or performance marketing content.
• Strong command of English with excellent grammar, vocabulary, and creative storytelling ability.
• Ability to write both brand-led and performance-led copy.
• Strong und

📌 Senior Copywriter (Gurugram)
🏢 GOBOULT
📍 Gurugram