Job Description
About Creador Foundation and Multiply

Creador Foundation is a registered foundation with a presence in Malaysia and India. In India, we run Multiply, a digital financial education programme for women from low-income households. Our videos and social channels have built an audience of more than 1.4 million followers.

About the role

We are building Maitree, an AI-enabled assistant on WhatsApp for women who run small businesses. Maitree allows women to speak or type in their own language and access practical support on business records, costs, pricing, profit and other day-to-day business decisions.

The Senior Research Associate will support field research and learning for Maitree, combining mixed-method research, partner training, field coordination, data quality, analysis and synthesis. Findings will strengthen our understanding of users and inform product and programme decisions. You will report to the Learning & Insights Manager and work closely with the Product Manager, partner organisations and the wider Multiply team.

Key responsibilities

1.



Research design and field implementation

• Support the design of qualitative and quantitative research, including research questions, tools, field protocols and analysis plans.

• Conduct and support interviews, focus group discussions, surveys, field observations and structured product-testing exercises with women entrepreneurs.

• Observe how women engage with Maitree and systematically document user behaviours, questions, barriers and contextual factors.

2. Partner training and field coordination

• Run Training-of-Trainers and research briefings for partner teams involved in mobilisation, onboarding, testing and data collection.

• Coordinate field activities with partner teams, including timelines, participant requirements, logistics and follow-up.

• Support the Learning & Insights Manager with decks, research materials and documentation for partner engagements.

3. Data quality and research man

📌 Senior Research Associate – Field (Mumbai)
🏢 Creador Foundation
📍 Mumbai