We are looking for a Search Engine Optimization (SEO) Specialist to identify strategies, techniques and tactics to increase the number of visitors to our website and obtain a high-ranking placement in the results page of search engines, thereby generating more leads for the business leading to new opportunities for driving growth.

As an SEO specialist, you'll need to –

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• program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on images, video and PDFs.
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• run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising.
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• write original content for webpages - tailored for the target audience.
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• make technical recommendations to developers.
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• constantly check search terms, rankings and analytics to monitor performance of our websites and make recommendations for improvement.
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• engage with other businesses over link-building opportunities, to bring in paid commission for driving customers to their websites.
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• employ user experience (UX)



and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance.
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• drive targeted and loyal traffic to a website by community building.
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• use social media to distribute content and encourage more external sites to link to our content - giving us more authority.
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• develop and integrate content marketing strategies.
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• monitor the algorithms set by the search engines to keep up to date with changes.

You'll need to show –

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• proven experience in a similar role in the market research industry.
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• a genuine interest in SEO and digital marketing.
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• evidence of a solid personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.
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• a commitment to keeping your technical skills and knowledge up to date.
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• an inquisitive mind which drives you to understand Google's algorithms and

📌 Digital Marketing Executive (Rajkot)
🏢 Citius Research™
📍 Rajkot