The Junior Copywriter must have a basic understanding creative departmental procedures, such as routing, print production protocols, usage rights of stock images for layout, etc. Daily responsibilities include working with a art director to generate and execute creative concepts from ideation through finished product.

• Work must adhere to clients marketing strategies and objectives, meeting deadlines within budget on client projects.
• Helps perform research (general lit searches as well as specific topic research) via internet and other resources.
• Assists art director partner in analyzing and interpreting data.
• Contributes innovative ideas appropriate to the clients marketing strategy
• Develops understanding of audience needs and targets designs and tone styles to appropriately meet them.
• Produce tone and style for copy on the assigned project that is complementary to the layout and art.
• Understands and implements agency/client review and routing systems; makes revisions to agency copies, identifies problems or inconsistencies,



solves problems by reviewing with supervisor/account services.
• Participates with creative and brand team to develop multiple concepts/campaigns for assigned products/projects.
• Must be able to develop a range of creative executions for each project and be able to effectively collaborate with art director partner to ensure that words and image work together to support the concept.
• Logically organizes content material from a range of sources to create a compelling narrative/story flow.
• Ability to adapt concept to all mediums.
• Communicates with team members at all times regarding deadlines, revisions, quality control and recent work.
• Makes sound, timely decisions regarding need to change work in progress and reports them to supervisor.
• Work with art director to support creative approaches to communicate Brand personality and tone for both the overall campaign and individual materials.

📌 Copywriter (Mumbai)
🏢 PivotRoots
📍 Mumbai