Social Media Strategist – &Done;

At &Done;, we’re redefining what high-performance haircare looks like for Indian hair. Backed by biotechnology and scientific precision, our formulations are designed specifically for Indian hair and weather—delivering results global brands weren’t built to offer.

We started in salons, earning the trust of top stylists across India, and are now scaling rapidly through our direct-to-consumer launch.

Founded by Saumya Yadav (Stanford GSB ’19, IIT Delhi ’13; ex-Urban Company, ex-Udayy) and Atit Jain (BITS Pilani ’09; 2X founder – Pluss, Bulbul; ex-VC at Elevation Capital), we’re VC-backed and building a category-defining brand from the ground up.

Role Overview

We’re looking for a young, internet-native Social Media Strategist who lives on Instagram, understands what makes people stop scrolling, and can turn that understanding into a solid social strategy.

You’ll own the thinking behind our social presence - from content pillars and creative direction to trends, campaigns, creators, and performance.

We want someone who can look at a brand and say:





“I know exactly how we should show up on the internet.”

What You’ll Do

• Develop and own the social media strategy across Instagram and other relevant platforms
• Build content pillars, formats, and recurring content properties for the brand
• Develop monthly/weekly content calendars based on brand priorities and social trends
• Identify emerging trends, memes, formats, creators, and conversations and translate them into relevant brand content
• Develop concepts for Reels, carousels, stories, campaigns, and social-first activations
• Work closely with the creative team to translate strategy into compelling content
• Drive the brand’s tone of voice and personality across social platforms
• Conceptualize and execute social media campaigns from ideation to execution
• Identify opportunities for creator/influencer collaborations
• Track social media performance and use data to improve cont

📌 Social Media Strategist (Gurugram)
🏢 &Done
📍 Gurugram