Location: Whitefield, Bengaluru
Experience: 5–8 Years
Grade: 3
Employment Type: Full-Time
Industry: Technology / Cybersecurity

About the Role

We are looking for a Marketing Lead to drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement.

The role requires a hands-on marketing professional who can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams.

Key Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.

• Drive B2B demand generation and lead-generation campaigns across digital and other relevant channels.

• Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.

• Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content.

• Strengthen the company's brand positioning and market visibility.





• Plan and manage participation in industry events, conferences, webinars and other marketing initiatives.

• Work closely with Sales and Business Development teams on campaigns, sales enablement and account-based marketing.

• Develop go-to-market campaigns for products, services and current offerings.

• Track marketing KPIs including leads, conversions, campaign ROI, website performance and pipeline contribution.

• Manage external agencies, vendors and other marketing partners.

• Coordinate with internal subject-matter experts to translate technical concepts into compelling customer-facing content.

• Prepare regular marketing performance reports and recommend improvements based on data and insights.

• Mentor and guide junior marketing resources, as applicable.

Requirements

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marke

📌 Lead - Digital Marketing (Bengaluru)
🏢 Crossbow Cybersecurity
📍 Bengaluru