05 Oct
|
Volvo Group
|
Bengaluru
05 Oct
Volvo Group
Bengaluru
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest cooperative teams, then we could be a perfect match.
Role Expectations
Scope of Work
• Marketing Communication Strategy Role Expectations
•
• Understand business in-depth and translate business objectives into communication strategy (content/channels/campaigns strategies)
• Ensure coherence across campaigns, channels and time
• Annual & quarterly communication planning
• Brand Management & Governance
•
• Own and enforce brand identity across all communication touchpoints
• Understand and interpret brand guidelines and apply them contextually
• Ensure consistency in tone, messaging & visual language
• Apply India context to all of the above to make the brand accessible to Indian audience
• Digital Marketing
•
• Own brand tone, visual language, and storytelling across all digital touchpoints
• Ensure website, social platforms, and digital assets reflect accurate information and consistent brand positioning
• Define digital objectives for each platform and decide on formats
• Review and present KPIs through professional dashboards / reports
• Dealer Marketing
•
• SPOC for all dealer marketing communications and ensuring timely responses to their marketing support requests
• Educating and partnering with the dealers in their marketing journey towards more self-reliance when it comes to events, exhibitions, digital marketing, customer experience engagements.
• Auditing and rectifying brand identity inconsistency across dealership marketing elements
• Events Marketing
•
• Planning event calendar with stakeholders and discussing on role and scope for Brand, Marketing & Communications (BMC)
• Conceptualizing, planning, executing and managing identified events from ‘point a’ above end-to-end in co
📌 Brand & Marketing Communications Manager (Bengaluru)
🏢 Volvo Group
📍 Bengaluru