About the Opportunity
A quick-growing D2C (Direct-to-Consumer) brand in India, we’re building category-defining products that resonate with Gen Z and millennial audiences through bold storytelling, viral content, and data-driven social growth. We operate at the intersection of commerce, culture, and community—turning social channels into scalable revenue engines.

Role & Responsibilities

- Plan, create, and execute high-impact social content across Instagram, TikTok, YouTube Shorts, and WhatsApp for product launches, UGC campaigns, and brand moments.

- Collaborate with creative teams to produce scroll-stopping reels, carousels, and user-generated content that drive engagement and conversions.

- Manage influencer partnerships—from discovery to briefs to performance tracking—optimizing for ROAS and audience alignment.

- Analyze platform metrics daily to refine content strategy, pacing,



and platform mix for maximum reach and conversion lift.

- Run A/B tests on hooks, CTAs, and formats to continuously improve content performance and brand voice consistency.

- Stay ahead of social trends, algorithm updates, and cultural moments to ensure content stays relevant and resonant.

Skills & Qualifications

- Must-Have

- Instagram

- TikTok

- Reels

- UGC

- Influencer Marketing

- Social Analytics

- Canva

- Meta Business Suite

- Preferred

- Shopify

- Google Analytics

- CapCut

Benefits & Culture Highlights

- Work in a dynamic, product-led D2C environment with fast feedback loops and visible impact.

- Access to creator tools, training budgets, and brand experiences to fuel your creativity.

- Fridays are flex-hours with no commute—you own your rhythm.

📌 C Social Media Executive (Consumer brand must) (Noida)
🏢 Important Company of the Sector
📍 Noida