Role & responsibilities

1. Website Management & Website Health Own marketing-related website management, with a zero-error approach to customer-facing content and regular monitoring of website functionality.- Regularly review product information, images, banners, links, calls to action (CTAs), specifications and other customer-facing information for accuracy and freshness.- Coordinate timely correction of broken links, incorrect information, outdated content, missing images, formatting issues and other website errors.- Conduct periodic audits covering content, branding, usability and customer experience; maintain an issue tracker and follow through on resolution.- Ensure new products, campaigns, offers, announcements and business updates are published within agreed timelines.- Work with Digital and Technology teams to monitor website health and resolve functionality or performance issues.- Identify improvements to navigation, content structure, product presentation, landing pages and conversion-oriented communication.

2. Website Content Strategy & Content Management Own content quality and consistency across product, category, landing, brand, blog and campaign pages.- Develop clear, engaging, customer-friendly content aligned with brand positioning, tone of voice and terminology.- Translate technical and product information into easy-to-understand customer benefits, with inputs validated by Product and R&D.-; Refresh existing content regularly and coordinate with SEO and Digital teams to improve discoverability while maintaining brand quality.- Maintain approved content documentation and version control to minimize errors and inconsistencies. 1 Senior Manager - Marketing & Brand Communications

3. Video Content & Script Writing Lead concept and script development for digital, social, product, corporate and promotional videos.- Develop concepts, storylines, scripts, voiceovers, on-screen text (supers), hooks and key messages.- Write for product videos, brand films, explainers, social media videos, launch videos, testimonials and other formats.- Translate marketing objectives into simple, engaging storytelling; adapt messaging to audience, platform, objective and duration.- Work with agencies, designers, production partners and editors to ensure the final output reflects approved messaging and brand guidelines.

4.



Marketplace & E-commerce Content Own and improve product and brand communication across relevant marketplaces and e-commerce platforms.- Create and review product titles, descriptions, feature highlights, benefit-led messaging, A+ content, brand stores and banners.- Ensure product details, specifications and positioning remain accurate and consistent across the website and marketplaces.- Coordinate timely updates with Marketplace, E-commerce, Product and Design teams.- Review competitor communication and marketplace best practices to identify opportunities to strengthen product presentation.

5. New Product Launches & Go-to-Market Coordination Collaborate with Product, R&D;, Sales, Digital, Design and Marketplace teams from the early stages of launch planning to ensure marketing readiness.- Understand product features, consumer benefits, target audiences, competitive positioning and key differentiators.- Develop the core communication framework and key messages for each new product.- Coordinate launch assets including website pages, product descriptions, marketplace content, sales communication, product videos, digital creatives, brochures, catalogues, BTL materials and point-of-sale materials (POSM).- Maintain launch checklists, ownership and timelines so marketing deliverables are approved and ready before the launch date.- Ensure consistent product communication across online and offline channels.

6. Brand Management & BTL Marketing Manage branding and marketing communication for BTL and offline initiatives.- Coordinate branding for exhibitions, trade shows, dealer events, retail spaces, sales events, activations and conferences.- Manage standees, posters, banners, booth branding, product displays, brochures, catalogues, dealer communication, POSM and promotional materials.- Work with Sales and business teams to understand requirements and deliver suitable marketing solutions.- Coordinate designers, agencies, printers and vendors; ensure approved brand identity, messaging and quality standards across physical and digital touchpoints. 2 Senior Manager - Marketing & Brand Communications

7. Cross-Functional Stakeholder Management Act as a marketing partner to Sales, Product,



R&D;, Digital, Design, Marketplace and other business teams.- Translate business requirements into relevant marketing communication and deliverables.- Drive projects across stakeholders, obtain product information, technical inputs and approvals, and maintain explicit ownership and timelines.- Establish structured coordination processes, manage competing priorities and proactively escalate dependencies or delays.

8. AI, Automation & Marketing Process Optimization Use AI and automation to improve the efficiency and quality of marketing operations.- Apply AI tools to content development, website audits, competitive research, script writing, content repurposing, data analysis, documentation and quality checks.- Identify repetitive tasks and build practical AI-assisted workflows, bots, internal assistants, templates and automations to reduce manual effort and improve turnaround time.- Validate AI-generated outputs for factual accuracy and brand consistency before publication, and use approved tools for company information.- Work with technical teams where integrations are required. Deep software-development expertise is not required; hands-on capability with AI and no-code/low-code automation is expected.

9. Marketing Operations & Quality Control Establish processes that improve the quality, speed and reliability of marketing execution.- Create SOPs, checklists, project trackers and approval processes for recurring activities.- Implement proofreading, product-information validation and pre-publication quality checks for external communication.- Maintain a centralized repository of approved content, marketing assets, brand guidelines and templates; identify process gaps and implement improvements.

Preferred candidate profile

Strong marketing and brand understanding, with excellent written and verbal communication and hands-on content and script-writing skills.- Sound understanding of website content management, digital customer journeys, marketplace communication and BTL branding.- Ability to simplify technical product information into clear customer communication.- Strong project and stakeholder management, attention to detail, independent ownership and the ability to manage multiple priorities.- Hands-on familiarity with AI tools, automation platforms and productivity tools; ability to build efficient workflows and solve process problems.

📌 Brand Communication Manager- Senior Manager- Delhi HO-Urgent Requirmen (New Delhi)
🏢 OKAYA
📍 New Delhi