Job Description

We are looking for a proactive and data-driven E-commerce Manager to manage and grow our online stores, with a strong focus on Shopify, e-commerce operations, product management, website optimisation, conversion and online revenue growth.

The ideal candidate should be comfortable managing day-to-day e-commerce operations while proactively identifying opportunities to improve customer experience, conversion rate, product visibility and overall online performance.

Key Responsibilities

- Manage day-to-day operations of our Shopify e-commerce store.
- Manage products, collections, categories, variants, pricing, inventory, product information and merchandising.
- Ensure product pages are complete, accurate and optimised for conversion and search visibility.
- Manage and optimise the website navigation, collections, filters, menus and customer journey.
- Coordinate with the web development team for website updates, new features, bug fixes and technical improvements.
- Coordinate with the content, design and marketing teams for product launches, campaigns, banners, landing pages and promotional activities.
- Plan and execute e-commerce campaigns, offers, bundles and promotional activities.
- Monitor the complete customer journey from product discovery product page cart checkout purchase.
- Analyse and improve conversion rate, average order value (AOV), cart abandonment and overall store performance.
- Conduct regular CRO (Conversion Rate Optimisation) analysis and recommend improvements.
- Monitor website and product performance using Google Analytics, Shopify Analytics, Search Console and other relevant tools.
- Track key e-commerce metrics including revenue, orders, conversion rate, AOV, traffic, returning customers and product performance.
- Identify high-performing and underperforming products and recommend appropriate actions.
- Conduct competitor, pricing, product and e-commerce market research.




- Work with the SEO team to improve product discoverability, category pages and organic e-commerce traffic.
- Coordinate with the performance marketing team for Google Ads, Meta Ads and campaign landing pages.
- Ensure proper implementation and tracking of Google Analytics, Google Tag Manager, Meta Pixel and conversion events.
- Monitor customer reviews, feedback and common purchase-related issues and coordinate improvements.
- Coordinate with operations/logistics teams regarding orders, shipping, returns, cancellations and customer experience.
- Monitor payment, shipping and third-party app integrations and coordinate with relevant teams when issues arise.
- Maintain accurate sales, product and promotional reports.
- Continuously research new Shopify apps, e-commerce tools, automation opportunities and AI-powered solutions that can improve operations and growth.

E-commerce Growth & Advanced Responsibilities

- Proactively identify opportunities to increase online revenue and customer lifetime value.
- Develop strategies for upselling, cross-selling, bundles and repeat purchases.
- Analyse customer behaviour and purchase patterns to improve product merchandising.
- Conduct A/B testing and CRO experiments where appropriate.
- Identify gaps in the existing e-commerce funnel and recommend data-backed improvements.
- Explore opportunities across SEO, social commerce, marketplaces and emerging digital commerce channels.
- Use data and customer insights to make decisions rather than relying only on assumptions.
- Stay updated with Shopify updates, e-commerce trends,



consumer behaviour and emerging technologies.
- Proactively test new approaches to improve conversion, retention and online sales.

Candidate Requirements

- One to two years of experience in E-commerce Management, Shopify Management or Digital Commerce.
- Strong hands-on experience with Shopify.
- Good understanding of e-commerce operations and online customer journeys.
- Experience managing products, collections, variants, pricing, inventory and Shopify apps.
- Strong understanding of e-commerce metrics and analytics.
- Knowledge of CRO, AOV, cart abandonment, customer retention and conversion optimisation.
- Experience with Google Analytics, Google Search Console and Shopify Analytics.
- Basic understanding of SEO, Google Ads and Meta Ads.
- Understanding of Google Tag Manager, Meta Pixel and conversion tracking is an advantage.
- Experience coordinating with developers, designers, content teams, marketing teams and operations teams.
- Strong analytical and problem-solving skills.
- Good understanding of Excel/Google Sheets and data reporting.
- Strong attention to detail and ownership.
- Proactive and growth-oriented mindset, with the ability to identify opportunities independently.
- Willingness to experiment, analyse results and continuously improve the e-commerce experience.
- Knowledge of WordPress, HTML/CSS or basic web development is an advantage.
- Experience with AI tools and automation for e-commerce is an advantage.

What We Offer

- Prospect to manage and grow a live Shopify e-commerce business.
- Hands-on experience across e-commerce operations, marketing, CRO and analytics.
- Opportunity to work closely with marketing, development, content, design and operations teams.
- Exposure to e-commerce automation, AI tools and emerging digital commerce technologies.
- Opportunity to directly contribute to the online growth of Alloroots & Allodermis.

📌 E-commerce Manager (Shopify and Online Growth) (Bhubaneswar)
🏢 Allodermis Health Care
📍 Bhubaneswar