Job Overview: Amazon Ads Account Manager (Global E-commerce)

- Location: Mumbai
- Reporting To: Head Global E-commerce
- Package: Negotiable + Corporate Benefits

Package - Market Standard + All Corporate Facilites

Role Purpose

A hands-on Amazon Advertising expert to manage and grow international Amazon ad accounts (US, UK, EU, GCC, etc.). You will directly run campaigns for assigned markets and strictly manage an external agency for others. This is not an agency-management-only roleyou will personally work inside the Amazon Advertising Console daily to build, optimize, and scale campaigns.

Key Responsibilities

1. End-to-End Campaign Management (Hands-On)

- Build, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Brands Video (SBV), and Sponsored Display ads.
- Structure campaigns around Brand, Generic/Category, Competitor, Product/ASIN, Discovery, Conversion, and New Product Launches.

- Sales & Profitability Targets (TROAS / ROAS / TACOS)

- Own revenue and profitability goals while balancing ad spend, organic sales, TACOS, and market share.
- Know when to scale budgets for profitable returns and when to cut inefficient spend.

- Advanced Daily Campaign Optimization

- Keywords: Search-term analysis, keyword harvesting (Auto/Broad/Phrase $rightarrow$ Exact), negative keywords, brand vs. generic, long-tail targeting.
- ASIN/Product: Target competitors, category, complementary products, and cross-sell own products.
- Bids & Placements: Adjust keyword/ASIN bids, set energetic bidding rules, and optimize placement multipliers (Top of Search, Rest of Search, Product Pages).
- Budgets: Track daily spend pacing,



reallocate money to top performers, and avoid running out of budget.

- Growth Strategy & Mega Events

- Create quarterly/annual ad strategies to improve category rank (BSR), brand visibility, and new-to-brand (NTB) sales.
- Plan and execute strategies for major events: Prime Day, Black Friday, Cyber Monday, Christmas, and new product launches.

- Agency Management & Oversight

- Set targets (sales, spend, TROAS) for external agencies.
- Audit agency accounts directly to verify execution on keyword harvesting, negative targeting, and bid changes; push for corrective actions.

- Analytics, Diagnostics & Reporting

- Build dashboards tracking Sales, Spend, ROAS, TROAS, ACOS, TACOS, CTR, CPC, CVR, Orders, NTB, and Organic vs. Paid sales.
- Conduct WoW/MoM/YoY trend analysis and diagnose performance shifts down to the SKU $times$ Keyword $times$ Campaign level.

- Budgeting & Forecasting

- Manage monthly ad spend, pacing, and multi-scenario forecasting (Base, Growth, Aggressive investment cases).

- Cross-Functional Collaboration

- Work with Supply Chain (ensuring stock availability for ads), Creative, Pricing, Content, and Marketplace teams to align ads with promotions and listings.

Candidate Profile

- Experience: 3 to 7 years of hands-on Amazon Ads experience in international markets (US, UK, EU, GCC, etc.).
- Industry Preference: FMCG, Beauty, Fragrance, Consumer Electronics, or Fashion.
- Core Trait: A true practitioner who opens the Amazon Ads Console daily, analyzes granular data, executes changes, and tracks ROI. Comfortable managing both direct accounts and agencies.

📌 Amazon Ads Account Manager ( Global E-commerce) (Mumbai)
🏢 Ajmal Perfumes
📍 Mumbai