Social Media Executive

Location: Iskon, Ahmedabad (On-site)
Experience: 1 to 4 Years
Shift Timing: 12 PM to 9 PM

Note: Experience with Meta Pixel, Events Manager, conversion tracking, and basic campaign attribution is a must.

Job Summary

We are looking for a creative and results-driven Social Media Executive to manage and grow our social media presence and support paid social media campaigns. The ideal candidate should have hands-on experience in social media management, content creation, Meta Ads, audience engagement, and performance analytics.

Key Responsibilities

- Develop and execute social media strategies aligned with business and marketing objectives.
- Manage day-to-day activities across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
- Create, curate, and publish engaging social media content, including posts, reels, stories, carousels, and videos.
- Prepare and maintain a social media content calendar to ensure consistent and timely publishing.
- Write compelling captions, post copy, hashtags, and other social media content.
- Plan, set up, manage, and optimise Meta Ads campaigns across Facebook and Instagram.
- Conduct audience research and create relevant Meta Ads audiences, custom audiences, lookalike audiences, and retargeting campaigns.
- Monitor Meta Ads performance and optimise campaigns based on CTR, CPC, CPM, CPL, conversions, ROAS, and other relevant KPIs.
- Coordinate with graphic designers, video editors, content writers, and other teams to develop social media and advertising creatives.
- Monitor social media trends, competitor activities, industry developments, and emerging content formats.
- Engage with followers, respond to comments and messages, and support community management.




- Track and analyse organic and paid social media performance using platform analytics and reporting tools.
- Prepare regular performance reports covering reach, engagement, followers, website traffic, leads, conversions, and paid campaign performance.
- Identify opportunities to improve engagement, reach, brand visibility, lead generation, and audience growth.
- Conduct A/B testing of ad creatives, copy, audiences, placements, and campaign objectives to improve campaign performance.
- Coordinate with the marketing and sales teams to ensure social media-generated leads are properly tracked and followed up.
- Conduct hashtag, audience, competitor, and content research to improve organic and paid performance.
- Ensure all social media communication and advertising follows the company's brand guidelines and tone of voice.

Required Skills

- 1 to 4 years of hands-on experience in social media management and digital marketing.
- Strong knowledge of major social media platforms, particularly Facebook, Instagram, and LinkedIn.
- Hands-on experience with Meta Ads Manager and managing Facebook/Instagram advertising campaigns.
- Good understanding of campaign setup, targeting, retargeting, audience creation, budget allocation, bidding, ad placements, and campaign optimisation.
- Ability to analyse Meta Ads performance using metrics such as CTR, CPC, CPM,



CPL, conversion rate, and ROAS.
- Experience with Meta Pixel, Events Manager, conversion tracking, and basic campaign attribution is a must.
- Solid copywriting and content-writing abilities.
- Excellent written and verbal communication skills.
- Understanding of social media analytics and key performance metrics.
- Basic knowledge of tools such as Canva, Meta Business Suite, Google Analytics, and social media scheduling platforms.
- Ability to identify trends and convert them into relevant content ideas.
- Robust organisational and time-management skills.
- Creative mindset with attention to detail.
- Ability to work independently as well as collaboratively with cross-functional teams.

Preferred Qualifications

- Bachelor's degree in Marketing, Communications, Journalism, Mass Communication, or a related field.
- Experience managing social media accounts for B2B, B2C, SaaS, IT, or service-based businesses is a plus.
- Experience in lead-generation campaigns through Meta Ads will be an advantage.
- Experience with short-form video content, reels, and social media campaigns.
- Basic understanding of SEO, Google Ads, and broader digital marketing is preferred.

Key Performance Indicators (KPIs)

- Social media reach and impressions
- Engagement rate
- Follower/audience growth
- Content performance
- Website traffic from social channels
- Leads and conversions generated through social media
- Meta Ads CTR, CPC, CPM, CPL, conversion rate, and ROAS
- Cost per lead/acquisition
- Community engagement and response rate
- Consistency and quality of content publishing
- Overall contribution to brand awareness and lead generation

📌 Social Media Executive (Ahmedabad)
🏢 Ossisto Technologies
📍 Ahmedabad