Job Title: Area Sales Manager / Territory Sales Manager - Contemporary Trade (Health Foods)

Company Name: Dietician's Food Pvt Ltd Experience Required: 3 to 8 Years Location: Mumbai (Field-based / Remote reporting to Vadodara HO). Ability to cover Pune is a major plus.

Salary: Performance-Driven (Modest Fixed Basic + Highly Lucrative Sales Incentives)

About Dietician's Food Pvt Ltd: Based out of Vadodara, Gujarat, Dietician's Food Pvt Ltd is an creative and rapidly growing player in the health foods and FMCG sector. Our leadership team brings world-class expertise to the table, featuring alumni from the prestigious IIM Calcutta and directors with over 20 years of robust business experience. Furthermore, our global vision and strategic direction are backed by our overseas founder based in the UK, who brings invaluable experience from their association with a world top Fortune 100 FMCG business.

Our core manufacturing expertise lies in premium plant-based and Soya protein products, including high-quality Tofu and our newly launched, ready-to-cook premium Canned Soya Chaap. We are on a mission to deliver clean, nutritionist-approved, protein-rich foods to health-conscious Indian consumers and are actively expanding our footprint into major metropolitan markets.

About the Role & Career Growth: This is a 90% field-based, independent B2B role designed for a self-starter. We do not have a physical branch office in Mumbai; you will operate directly in the market and report daily to our Head Office in Vadodara.

Tremendous Growth Opportunity: You will be our first key hire in this region. We have aggressive plans to expand our team across the entire state of Maharashtra in the near future. For a high-performing candidate,



this role offers a clear and fast track to becoming a Team Leader / Regional Head, managing a dedicated sales force across the state.

Salary Structure (Please Read Carefully): We are looking for confident closers who want to write their own paychecks. The compensation package features a low fixed basic salary coupled with high, aggressive sales incentives. If you are a high-performer who backs your own sales abilities, this structure will allow you to earn significantly more than a standard fixed-salary job.

Key Responsibilities (Purely B2B Channel Sales): Please note: This is strictly a B2B role. You will not be selling directly to end consumers.

- Network Expansion: Identify, negotiate with, and appoint a strong network of FMCG dealers, Modern Trade (MT) distributors, and General Trade (GT) partners across Mumbai (and Pune).
- Modern Trade & Supermarket Placement: Drive product placement, listing, and visibility in premium supermarkets, gourmet grocery stores, and large-format retail chains via distributors.
- Quick Commerce Execution: Facilitate the onboarding process and ensure consistent supply through distributor channels for Quick Commerce platforms (Blinkit, Zepto, Swiggy Instamart, etc.).
- On-Ground Execution: Spend 90% of your time in the market building B2B relationships with store managers, executing trade promotions, and securing premium shelf space.
- Remote Reporting:



Maintain daily sales tracking using company CRM/tools and provide regular market feedback, competitor analysis, and sales reports to the Vadodara Head Office.

Candidate Profile:

- Brand Ambassador (Physical Fitness): Because we are a premium health, fitness, and nutrition brand, we give robust priority to candidates who are themselves physically fit and lead an active lifestyle. You will be the face of a fitness-oriented product to our distributors and retailers.
- Experience: 3+ years of proven track record in pure B2B FMCG food products sales, specifically handling distributor appointments and Modern Trade channels.
- Industry Preference: Candidates with prior experience selling healthy foods, dairy products, vegan/plant-based alternatives, or those with a background in the health and fitness industry will be given highest priority.
- Work Style: Strictly a self-driven, target-oriented performer with leadership ambitions. You must be comfortable working independently without local physical supervision.
- Territory Knowledge: Deep understanding of the premium retail landscape and distributor network in Mumbai (Pune coverage is a major advantage).
- Requirements: Excellent negotiation skills, fluent communication, and 90% field travel.
- Role: Area Sales Manager (B2B) Industry Type: FMCG / Food Processing / Health & Nutrition Department: Sales & Business Development Employment Type: Full Time, Permanent (Remote/Field)

Reporting Location: Vadodara Head Office

Key Skills / Tags (For Naukri Algorithm): B2B Sales, FMCG Sales, Area Sales Management, Modern Trade, Quick Commerce, Distributor Appointment, Channel Sales, Health Foods, Dairy Sales, Vegan Foods, Retail Sales, Field Sales, Team Leader, High Incentives.

📌 Sales Manager / FMCG Business Devlopment - Modern Trade -Health Foods (Mumbai)
🏢 Dietician
📍 Mumbai