Key Responsibilities:

- Influencer Sourcing
Research and shortlist relevant influencers and content creators aligned with Carbamide Forte's target audience, including health, wellness, fitness, nutrition, and lifestyle creators.
- Outreach & Negotiations
Conduct influencer outreach through DMs, emails, agencies, and talent managers. Assist with negotiations and collaboration finalization.
- Campaign Coordination
Coordinate product seeding, gifting, deliveries, content timelines, approvals, and creator deliverables.
- Performance Tracking
Maintain influencer databases and campaign trackers while tracking CPV, views, reach, engagement, clicks, conversions, and ROI.
- Creator Relationship Management
Build strong relationships with influencers and identify high-performing creators for repeat collaborations.
- Trend & Competitor Research
Stay updated on emerging creators, viral content formats, social media trends, and competitor influencer campaigns.
- Creative Support
Support brainstorming and execution of influencer campaign ideas, product launches, and creator-led content.

Qualifications & Requirements:





- Bachelor's degree in any field; preferably BMS, BBA, Marketing, Mass Communication, or a related field.
- 2+ years of experience in Influencer Marketing, preferably with a D2C brand.
- Experience in influencer marketing for D2C, FMCG, Beauty, Wellness, Nutrition, Supplements, or Consumer Brands is preferred.
- Hands-on experience in influencer sourcing, outreach, negotiation, and campaign coordination.
- Solid understanding of Instagram, YouTube, and other social media platforms.
- Good understanding of influencer metrics such as CPV, CPM, Reach, Engagement Rate, CTR, and ROI.
- Strong Excel/Google Sheets skills and ability to maintain campaign trackers and databases.
- Excellent communication and negotiation skills.
- Strong follow-up and relationship-management abilities.
- Highly organized and capable of managing multiple campaigns simultaneously.
- Ability to identify relevant creators based on campaign objectives and audience quality.
- Diploma/Certification in Digital Marketing is an added advantage.

📌 Influencer Marketing Executive (Mumbai)
🏢 Novus Life Sciences
📍 Mumbai