Job Description:

Salesforce Marketing Cloud Developer / Consultant

- 4+ years of hands-on experience in Salesforce Marketing Cloud (SFMC) development and implementation.
- Strong experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, and Mobile Studio.
- Expertise in designing and executing customer journeys, automated campaigns, segmentation, and personalization solutions.
- Hands-on experience with AMPscript, SSJS, HTML, CSS, SQL Queries, Data Extensions, and Dynamic Content.
- Experience in building complex automations using Automation Studio (SQL Query Activities, Import, Export, File Transfer, Data Extract activities).
- Strong knowledge of Journey Builder configuration, including Entry Sources, Decision Splits, Wait Activities, Journey Testing, and Tracking.
- Experience with Salesforce Marketing Cloud Connector and integration with Salesforce CRM (Sales Cloud/Service Cloud).
- Valuable understanding of Subscriber Management, All Subscribers, Sender Profiles, Delivery Profiles, Send Classifications, Suppression Management, and Email Deliverability.




- Experience in Mobile Studio including SMS, WhatsApp, Push Notifications, and cross-channel campaigns.
- Hands-on experience with Salesforce Data Cloud including:
- Data Streams
- Data Model Objects (DMOs)
- Data Lake Objects (DLOs)
- Identity Resolution
- Unified Individual Profiles
- Data Graphs
- Segment Builder
- Calculated Insights

- Experience with Marketing Cloud Personalization / Interaction Studio including:

- Sitemap configuration
- Event tracking
- Behavioral segmentation
- Personalized web experiences

- Experience with Pardot / Account Engagement is preferred.
- Strong knowledge of REST API integrations, Postman, external system integrations, and data migration activities.
- Ability to gather business requirements, prepare documentation, perform UAT, and work with stakeholders.
- Salesforce certifications such as Marketing Cloud Administrator, Email Specialist, Salesforce Administrator preferred.

📌 Salesforce Marketing Cloud Developer (Bangalore Rural)
🏢 LanceSoft
📍 Bangalore Rural