Roles and Responsibilities :

- Develop and implement effective brand strategies to drive business growth and increase customer engagement.
- Lead cross-functional teams to create innovative marketing campaigns, product launches, and promotional activities.
- Collaborate with stakeholders to identify key performance indicators (KPIs) and develop metrics-driven strategies to achieve them.
- Analyze market trends, competitor activity, and customer feedback to inform data-driven decision making.

Job Requirements :

- 6-15 years of experience in FMCG industry with expertise in brand management, brand communication, or related fields.
- Proven track record of developing successful brands through strategic planning, execution, and measurement.
- Robust understanding of consumer insights, market research, and analytics to inform brand decisions.
- Excellent leadership skills with ability to manage multiple projects simultaneously.

📌 Branding Team Lead (Chennai)
🏢 Genxlead
📍 Chennai