- Plan and execute VM guidelines across all stores.
- Ensure proper store layouts, product displays, window displays, mannequins, and fixtures as per brand standards.
- Develop and implement seasonal and promotional VM concepts.
- Coordinate with Design, Merchandising, Marketing, Retail and Store teams for VM execution.
- Conduct regular store visits and VM audits to maintain brand standards.
- Guide and train store teams on VM standards and product presentation.
- Ensure correct product placement, colour blocking, size-wise arrangement and category presentation.
- Plan VM execution for new store openings, launches and special campaigns.
- Monitor competitor stores and market trends to bring current VM ideas and concepts.
- Prepare VM reports, store visit reports and compliance trackers.
- Coordinate with vendors for VM materials, branding, fixtures and installations.
- Ensure timely implementation of HO VM guidelines across stores.
Key Skills
- Strong knowledge of Fashion Retail & Visual Merchandising
- Good understanding of Store Layout & Product Presentation
- Creative and innovative approach
- Good knowledge of fashion trends and consumer behaviour
- Strong communication and coordination skills
- Team handling and training ability
- Positive presentation and analytical skills
- Proficiency in MS Excel and PowerPoint
- Willingness to travel for store visits