- Marketing & Promotion
- Develop and implement hospital marketing campaigns.
- Promote departments, treatments, health packages, and specialist services.
- Manage online and offline promotional activities.
- Coordinate with advertising agencies and media partners.
- Doctor & Referral Relationship Management
- Build and maintain relationships with referring doctors, clinics, and healthcare professionals.
- Visit doctors and clinics regularly to explain hospital services.
- Develop referral networks and identify recent referral opportunities.
- Collect feedback from doctors and communicate it to hospital management.
- Patient Acquisition
- Identify potential patient sources and local communities.
- Conduct outreach activities to generate new patient leads.
- Follow up on enquiries and coordinate with relevant hospital departments.
- Monitor patient acquisition and conversion.
- Community Outreach
- Organize health camps, medical check-ups, awareness programs, and seminars.
- Coordinate hospital participation in community events.
- Promote preventive healthcare programs.
- Digital Marketing
- Coordinate social media, Google campaigns, website promotions, and online content.
- Work with the digital marketing team to improve hospital visibility.
- Monitor online enquiries and campaigns.
- Corporate & Institutional Tie-ups
- Approach companies, schools, colleges, insurance/TPA networks, and other institutions.
- Develop corporate health-checkup programs and service partnerships.
- Maintain relationships with existing corporate clients.
- Market Research
- Study competitor hospitals, their services, pricing, and promotional activities.
- Identify new healthcare market opportunities.
- Gather patient and referring-doctor feedback.
- Reporting & Performance Tracking
- Prepare daily/weekly/monthly marketing reports.
- Track leads, referrals, campaigns, health camps, and patient conversions.
- Monitor marketing expenses and campaign results.
- Present performance updates to management.