Head Marketing, Admissions & Communication (MAC)

Location: Gurgaon / Sohna
Industry: Education / K-12
Experience: 1218 Years
Qualification: Master's Degree in Marketing, Business Administration, Communications, Public Relations, or a related field
Leadership Experience: Minimum 5 years

Position Overview:

GD Goenka Group is looking for an experienced and strategic Head Marketing, Admissions & Communication (MAC) to lead marketing, admissions, branding, communications, and stakeholder engagement initiatives across GD Goenka World School (IB) and GD Goenka High School (CBSE).

The role will be responsible for driving student enrolment growth, strengthening institutional brand positioning, enhancing parent experience, and building impactful internal and external communication strategies. The ideal candidate will combine strong business acumen, strategic marketing expertise, data-driven decision-making, and excellent leadership capabilities.

Key Responsibilities:

- Develop and execute annual Marketing, Admissions & Communication strategies aligned with institutional objectives.
- Drive student enrolment and admissions growth across IB and CBSE schools through effective lead generation, conversion, retention, and parent engagement strategies.
- Lead the complete admission funnel, from inquiry and lead generation to counselling, campus visits, conversion, and enrolment.
- Build and strengthen the GD Goenka brand through integrated campaigns across digital, print, outdoor, events, partnerships, and media.
- Develop and implement digital marketing strategies, including SEO, SEM, Google Ads, Meta Ads, LinkedIn, website optimization, and content marketing.
- Lead institutional communication and PR, including media relations, newsletters, press releases, annual reports, speeches, and official communications.
- Develop strategies to enhance parent satisfaction, trust, engagement, and community relationships.
- Plan and lead Open Houses, Education Fairs, Career Fairs, School Showcases,



Corporate Engagements, Student Recruitment Events, Alumni Engagements, and International Collaborations.
- Build strategic partnerships with corporates, residential communities, relocation agencies, educational consultants, media houses, and other relevant stakeholders.
- Lead, mentor, and develop the Marketing, Admissions & Communications team, with clear KPIs and performance objectives.
- Manage marketing and admissions budgets, ensuring effective utilization and measurable ROI.
- Monitor market trends, competitor activities, parent expectations, and demographic shifts to identify growth opportunities.
- Develop dashboards and reports covering lead generation, conversion rates, admission funnel, campaign ROI, website analytics, social media performance, brand visibility, and parent satisfaction.
- Present periodic performance reports and strategic recommendations to the Executive Leadership Team.
- Ensure consistent brand messaging, communication standards, and institutional positioning across all channels.

Desired Candidate Profile:

- Master's degree in Marketing, Business Administration, Communications, Public Relations, or a related discipline.
- 12–18 years of progressive experience in Marketing, Admissions, Brand Management, Communications, or Business Development.
- Minimum 5 years of leadership experience.
- Experience in premium schools, K-12 education, higher education, hospitality, healthcare, or other customer-centric service industries will be preferred.
- Proven track record of driving admissions, enrolment growth, brand building, and customer/parent engagement.
- Strong understanding of digital marketing, CRM, marketing automation, analytics, PR, communications, and event management.
- Strong strategic thinking, commercial orientation, business acumen, and data-driven decision-making skills.
- Excellent leadership, stakeholder management, communication, negotiation, and team-building skills.
- High customer orientation with solid execution, problem-solving, adaptability, and relationship-building capabilities.

📌 Head- MAC (Gurugram)
🏢 GD Goenka World School & GD Goenka High School
📍 Gurugram