- Create engaging short-form and long-form content for Instagram, YouTube Shorts, and other digital platforms.
- Be the face of the brand for reels, product launches, campaigns, and promotional videos.
- Develop creative concepts, scripts, and content calendars aligned with brand objectives.
- Shoot, edit, and publish high-quality videos and photographs.
- Stay updated with social media trends, viral formats, and platform algorithms.
- Collaborate with the marketing, design, and influencer teams to execute campaigns.
- Coordinate with influencers and creators for brand collaborations.
- Monitor content performance and optimize future content based on analytics.
- Ensure all content aligns with the brand's tone, aesthetics, and marketing strategy.