1. Referral Network & Doctor Relationship Management (DRM)

- Doctor Mapping & Coverage: Regularly visit general practitioners (GPs), consulting physicians, local clinics, and nursing homes within designated zones to maintain strong qualified rapport and secure steady patient referrals.

- Specialist Introduction: Facilitate introductions and coordinate clinical meet-and-greets between new hospital consultants/specialists and local referring doctors.

- Query & Grievance Resolution: Act as the primary single point of contact (SPOC) for referring doctors to resolve appointment booking issues, admission delays, or diagnostic report discrepancies swiftly.

1. Corporate & Institutional Tie-Ups

- Corporate Panel Acquisition: Pitch and secure tie-ups with corporate organizations, factories, educational institutions, and banks for corporate health packages, annual health checks (AHCs), and cashless/credit OPD-IPD services.

- TPA & Insurance Coordination: Liaise with Third-Party Administrators (TPAs) and insurance desk teams to streamline corporate patient admissions and ensure seamless billing and settlement processes.

- Institutional Partnerships: Establish alliances with Resident Welfare Associations (RWAs), senior citizen clubs, religious organizations, and labor unions to host regular community health initiatives.

1. Campaign & Health Camp Execution

- Camp Planning & Target Generation: Plan, budget, and execute high-yield community health screening camps, diagnostic camps, and specialized medical check-ups to drive outpatient (OPD)



conversions and inpatient (IPD) admissions.

- CME & Academic Meet Management: Organize Continuing Medical Education (CME) programs, clinical symposia, and academic conferences for medical practitioners to build brand equity and clinical trust.

- Collateral Distribution: Ensure regular distribution of ethical marketing collateral, including doctor directory booklets, specialty leaflets, health package cards, and emergency contact magnet stickers to partner clinics and corporate HR desks.

1. Market Intelligence & Competitor Tracking

- Competitor Benchmarking: Monitor competitor hospital pricing models, doctor acquisition tactics, corporate health package rates, and new service introductions in the micro-market.

- Service Gap Analysis: Identify unmet clinical demands in the locality (e.g., lack of specialized physiotherapy or geriatric care) and report findings to management for strategic expansion.

1. Reporting & Conversion Tracking

- Daily Field Reporting (MIS): Maintain a structured daily log of doctor visits, corporate meetings, camp footfalls, and generated leads/conversions.

- ROI Evaluation: Analyze the conversion ratios and financial returns of marketing camps, corporate tie-ups, and promotional spends against predetermined targets.

- Cross-Functional Alignment: Work closely with the front office, admission desk, marketing head, and clinical departments to track the complete patient journey from initial trade inquiry to final treatment.

📌 Walk-in || Sr. Marketing Executive (Trade) (Berhampore)
🏢 Tapoban Healthcare Hospital (Life Care Hospital)
📍 Berhampore