- Develop and implement the 12-24 month sales and distribution strategy for REGIN CASHEWS.
- Develop district-wise sales plans and market expansion strategies.
- Identify, appoint and manage district-wise distributors across Tamil Nadu.
- Develop General Trade, supermarkets, modern trade and institutional sales channels.
- Build and expand the retail network and ensure strong market penetration.
- Develop distributor and retailer margins, schemes, incentives and commercial policies.
- Plan and execute product launches, promotions, merchandising and in-store visibility.
- Identify locations and develop the business model for opening RARR CASHEWS branded retail stores/outlets.
- Develop company-owned, franchise and distributor-operated retail models.
- Recruit, train and manage the sales team including Territory Sales Officers and Sales Executives.
- Set territory-wise sales targets and monitor achievement.
- Track market trends, competitor pricing, products and promotional activities.
- Develop monthly, quarterly and annual sales forecasts and budgets.
- Monitor distributor stock, secondary sales, collections and market coverage.
- Build robust relationships with distributors, retailers, supermarkets and key accounts.
- Lead expansion into other states after establishing a strong Tamil Nadu network.
Preferred candidate profile
- 10-15+ years of experience in FMCG / Food / Dry Fruits / Nuts / Confectionery / Consumer Products.
- Strong experience in distributor appointment and retail network development.
- Proven experience in launching or developing a new consumer brand is highly preferred.
- Strong knowledge of Tamil Nadu retail markets.
- Existing relationships with distributors, wholesalers and retailers will be an advantage.
- Experience in General Trade and Modern Trade.
- Strong understanding of distributor margins, retailer margins, schemes and trade promotions.
- Good commercial and negotiation skills.
- Strong leadership, communication and team-building abilities.
- Should be highly entrepreneurial and capable of building a business from the ground up.