Job Summary

The Social Media Marketing Manager will be responsible for planning, executing, and optimizing Abhee Ventures social media strategy across all digital platforms. This role requires a creative storyteller with strong content planning, campaign execution, and analytics capabilities. The ideal candidate will collaborate with internal teams, creative agencies, and external partners to build a strong online brand presence while supporting lead generation and business objectives. Reporting directly to the Marketing Head / Chief Marketing Officer (CMO), the candidate will play a key role in enhancing brand visibility, customer engagement, and digital growth.

Responsibilities

- Social Media Strategy Planning - Develop and implement comprehensive social media strategies aligned with the company's marketing and business objectives.
- Own the monthly social media content calendar across all platforms, ensuring timely execution.
- Identify recent content opportunities based on market trends, customer behavior, and business priorities.
- Maintain brand consistency across all social media channels.
- Content Creation Creative Direction - Conceptualize engaging content ideas, campaigns, and storytelling formats.
- Write compelling captions, campaign copy, and social media content tailored to each platform.
- Coordinate with graphic designers, videographers, photographers, and creative agencies to produce high-quality content.
- Ensure all content reflects the brand identity and marketing goals.
- Campaign Management - Plan and execute organic and paid social media campaigns for project launches, events, festivals, corporate announcements, and employer branding.
- Coordinate campaign timelines and ensure seamless execution across all digital platforms.




- Monitor campaign performance and recommend improvements for better engagement and lead generation.
- Stakeholder Agency Management - Serve as the primary point of contact between the marketing team, internal departments, and external creative agencies.
- Coordinate with Sales, CRM, Digital Marketing, and Branding teams to align communication strategies.
- Manage agency deliverables, timelines, and quality standards.
- Community Management - Monitor social media channels and respond to customer queries, comments, and messages in a timely and professional manner.
- Build meaningful engagement with followers and online communities.
- Manage online reputation and escalate critical issues when necessary.
- Analytics Performance Optimization - Track and analyze key social media performance metrics including reach, engagement, impressions, follower growth, and conversions.
- Prepare weekly and monthly performance reports with actionable insights.
- Optimize content strategy using data-driven recommendations.
- Stay updated on platform algorithms, emerging trends, and best practices.
- Trend Monitoring Innovation - Keep abreast of the latest social media trends, content formats, and digital innovations.
- Identify opportunities to enhance brand visibility through influencer collaborations, viral content, and emerging platforms.
- Recommend new tools and technologies to improve social media performance.

Requirements

- Bachelors or Masters Degree in Marketing, Mass Communication, Journalism, Digital Marketing, Business Administration, or a related field. Certifications in Social Media Marketing, Digital Marketing, Content Marketing, or Google Analytics will be an added advantage.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Social Media Manager (Bengaluru)
🏢 ABHEE VENTURES
📍 Bengaluru