Key Responsibilities

- Build and execute a social media and digital growth strategy aligned with business goals such as bookings, footfall, events and brand awareness

- Set monthly, quarterly and annual targets for followers, reach, engagement and leads

- Grow the company's presence on Instagram, YouTube, LinkedIn, Facebook and Google Business Profile

- Plan content calendars around campaigns, festivals, seasons and hospitality trends

- Run paid campaigns, influencer collaborations and partnerships to increase reach and leads

- Convert social audiences into enquiries and bookings through lead funnels, WhatsApp and landing pages

- Track competitors and trends, and run A/B tests to improve performance

Team Leadership

- Lead and mentor the team of content writers, designers, video editors, photographers and community managers

- Define roles, KPIs, workflows, deadlines and approval processes

- Hire, train and develop new team members as the department grows

- Run weekly team meetings and monthly performance reviews

- Maintain quality, consistency and brand voice across all content

- Manage external agencies, freelancers and vendors

Reputation Management and Fake Review Resolution

- Monitor reviews and mentions on Google, Facebook, Instagram and other social media platforms.

- Identify fake, malicious or competitor-driven reviews and get them removed through platform reporting, appeals and legal escalation where needed

- Respond professionally to genuine negative reviews and coordinate with operations to resolve complaints

- Encourage satisfied guests to leave genuine reviews to improve ratings

- Create a crisis communication plan and escalation process

- Handle negative publicity, rumours, impersonation and fake profiles

- Prepare monthly reputation reports covering ratings, sentiment and response times

MD's Podcast and Personal Brand

- Manage the podcast end to end,



from format and scheduling to production and publishing

- Research and shortlist guests, send professional invitations and handle follow-ups and scheduling

- Prepare guest briefing notes and question outlines for each episode

- Repurpose episodes into reels, shorts, clips, carousels and quotes

- Plan and promote the MD's reels and other content to grow his reach and authority

- Coordinate pre-launch teasers and post-release promotion with guests and collaborators

- Monitor comments and discussions on the MD's content and protect his online image

Analytics and Reporting

- Track reach, engagement rate, follower growth, video views, leads, conversions and ad performance

- Share weekly and monthly reports with the MD, with clear insights and action plans

- Manage the social media and advertising budget for the best return on investment

Qualifications and Experience

- Bachelor's degree in Marketing, Mass Communication, Business or a related field (MBA preferred)

- 7-12 years of experience, with proven team leadership

- Demonstrated track record of growing brands or accounts on social media

- Experience handling online reputation, reviews and crisis situations

- Experience managing a podcast or a founder-led or creator-led brand

Skills and Competencies

- Strong knowledge of platform algorithms, paid media and analytics tools (Meta Ads Manager, YouTube Studio, Google Analytics)

- Familiarity with social listening and review management tools

- Working knowledge of Canva, CapCut or Premiere Pro

- Excellent written and spoken English and Hindi

- Robust network among creators, influencers and potential podcast guests

- Calm decision-making under pressure, discretion and integrity

- Ability to work directly with senior leadership

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits

- Cell phone reimbursement

- Food provided

- Health insurance

- Internet reimbursement

- Leave encashment

- Provident Fund

Work Location: In person

📌 Social Media Manager (Sahibzada Ajit Singh Nagar)
🏢 Red Bean Hospitality
📍 Sahibzada Ajit Singh Nagar