Company Overview

At TruNativ, we’re redefining the way India thinks about nutrition. Health isn’t just about recovery or aging it’s about living at your peak, every single day. The shift is happening from addressing deficiencies to proactively optimizing well-being.

And we’re leading this movement with science-backed, effortless nutrition solutions designed for up-to-date lifestyles. We’re not just a brand; we’re a revolution in how nutrition fits seamlessly into daily life making better health accessible, achievable, and sustainable for everyone.

If you’re passionate about innovation, impact, and transforming lives, join us in shaping the future of nutrition!

#TruNativ #FuelBetter #JoinTheMovement #NowHiring

TruNativ has been recently backed by Emami Limited & Mr. Nithin Kamath – Zerodha Rainmatter.

Know more about us: http://www.trunativ.co

Role:

Social Media Manager

Department:

Creatives

Location:

Andheri West (100% Work from Office)

Reports to:

Creative Head

About the Role

Most "Social Media Manager" JDs describe someone who manages a page. This one's different: we're hiring someone who ideates, builds, scripts, shoots, hosts, analysis and grows it.

You'll own everything from the monthly content calendar to the camera-facing series that becomes appointment viewing, ideating, writing, shooting, presenting, and analyzing the results yourself, in-house.

If you've grown a real page or channel from scratch, this is for you.

Key Responsibilities

Content Strategy, Pillars & Calendar Ownership

- Define and maintain content pillars (education/insight driven, aspirational/new gen, product/proof, culture/BTS, community/UGC, trends); every post maps to one.
- Own the monthly calendar across Instagram (expanding to YouTube/LinkedIn), balanced across pillars, formats, and funnel stages.
- Build recurring IPs and segments within each pillar so the calendar compounds instead of resetting monthly.
- Own copy end-to-end: captions, campaign copy, scripts, and social ad films. You ideate and execute it all, not just the on-camera pieces.




- Experiment with new formats and hooks; double down on winners, retire what doesn't work.
- Keep a constant eye on emerging trends, formats, sounds, and content styles across Instagram and YouTube, and bring the right ones into the calendar before they peak.
- Coordinate in-house shoots with the team and track platform/category trends to adapt into our voice.

Be the Face: On-Camera & Production

- Be the primary on-camera presence for educational and brand content: confident, camera-ready, quick on your feet.
- Build repeatable, recognizable IPs that audiences come back for, not isolated videos.
- Turn nutrition and product education into content people actually want to watch, without dumbing it down.
- Shoot in-house and on location with the team, hands-on from pre-production through edit direction.

Data, Analytics & Competitive Intelligence

- Track engagement, follower growth, retention, and format performance monthly at the pillar and IP level.
- Publish a monthly report: what's winning, what to retire, what to test next.
- Run a monthly competitor analysis and benchmarking against comparable D2C/wellness/nutrition brands (follower growth, engagement rate, content pillars, formats) and feed findings straight into the calendar.

Ownership, Budget & Stakeholder Management

- Set social media KPIs/OKRs tied to business goals and report progress to leadership monthly.
- Own the content production budget (shoots, freelance support, tools) and brief/manage in house editors, designers & copywriters as and when needed.
- Be the single point of accountability for brand voice and tone consistency across every post.
- Handle audience sentiment and reputation professionally, including negative comments or a PR moment, proactively addressing direct messages,



comments, queries etc.

What We're Looking For

Experience

- 3–5 years building and growing a real Instagram/YouTube page or channel, with numbers to show for it.
- Proven end-to-end ownership: you've ideated concepts, executed them end to end and seen them perform.
- Genuinely enjoys being on camera, not just tolerates it.
- Comfortable owning the function solo, end-to-end, with minimal oversight. This is a lead role, not a support seat.

Skills

- A strong strategist and copywriter first: owns everything from captions and campaign copy to scripts and social ad films, ideating and executing it all.
- Can build a content pillar framework and structure a calendar around it.
- Proactively running competitor and category research and turning it into calendar decisions, repeatedly.
- Fluent reading analytics dashboards and translating numbers into monthly priorities.
- Working knowledge of shooting and editing: understands pacing, framing, what makes a cut work.
- Genuine eye on trends, the latest platform features, and content styles, and quick to pick up new tools (editing, scheduling, analytics, AI) rather than sticking to one workflow.
- Confident presenting strategy and results to founders/leadership, and briefing or directing support (editors, freelancers, junior creators).

Personality

- Out-of-the-box thinker with a natural knack for storytelling.
- Quirky, funny, and has an interesting personality that comes through on screen: basically main-character energy, not corporate-spokesperson energy.
- Extremely online: If your screen time is high and you know what's trending across the category, formats, news, insights, sounds, & tools before it peaks, you’d be a great fit.

Nice to have

- Prior experience in D2C, health/nutrition, FMCG, or wellness brands.
- Basic design skills (Canva/CapCut/Premiere/Figma) for storyboarding or rough cuts.
- Comfort with AI tools for scripting, ideation, or production support.

Immediate joiners or candidates serving their notice period are preferred.

📌 Social Media Manager (Mumbai)
🏢 TruNativ
📍 Mumbai