Industry: Fashion | Ethnic Wear | E-commerce

Location: Kolkata, West Bengal

Work Location: In-person (On-site)

Job Type: Full-time

Salary: ₹20,000 – ₹30,000 per month

Working Days: Monday to Saturday

Experience: Minimum 2 years

Job Title: Social Media Manager & Video EditorJob Description

We are looking for a creative, trend-aware, and data-driven Social Media Manager & Video Editor to manage and grow our fashion brand's digital presence across Instagram, Facebook, and YouTube.

The ideal candidate should have a strong understanding of fashion, visual storytelling, and social media trends, along with hands-on expertise in video editing. You will be responsible for creating engaging fashion Reels, styling videos, product showcases, behind-the-scenes content, campaign videos, and other creative content that reflects our brand identity.

We are looking for someone who can transform raw photos and videos from fashion shoots into visually appealing content that captures attention, increases engagement, builds brand awareness, and drives sales.

This is a fully on-site, full-time role. Candidates must have at least 2 years of relevant professional experience. Freshers will not be considered.

Key Responsibilities1. Social Media Management

- Manage and grow Instagram, Facebook, and YouTube channels.
- Develop and execute a monthly social media content calendar aligned with fashion trends, seasonal collections, and marketing campaigns.
- Plan and schedule daily posts, Instagram Reels, YouTube Shorts, Stories, and other social media content.
- Maintain a consistent brand voice, visual identity, and content quality across all platforms.
- Optimize captions, hashtags, keywords, and posting schedules to improve organic reach and engagement.

2. Video Editing & Content Creation
- Edit raw fashion shoot footage into engaging, high-quality Instagram Reels, YouTube Shorts, and Facebook videos.
- Create fashion styling videos, saree draping videos, blouse design showcases, product highlights, festive collections, bridal wear promotions, and behind-the-scenes content.
- Develop strong video hooks within the first 3 seconds to capture audience attention.
- Add dynamic transitions, engaging text overlays, subtitles, sound effects, trending audio, and professional color grading.
- Create product videos, promotional content, fashion campaigns, and brand storytelling videos.




- Repurpose existing photos and videos into multiple creative formats suitable for different platforms.

3. Fashion Trends & Creative Strategy
- Stay updated with the latest fashion trends, viral Reels, trending audio, editing styles, and social media formats.
- Research competitor content, fashion influencers, and leading fashion brands to identify creative opportunities.
- Develop innovative content ideas for festive collections, wedding seasons, Durga Puja, Diwali, bridal campaigns, and current product launches.
- Suggest creative concepts for fashion photoshoots, influencer collaborations, product launches, and promotional campaigns.
- Adapt trending content to suit a premium fashion brand's identity.

4. Audience Engagement & Brand Growth
- Monitor and respond to comments, messages, and audience interactions across social media platforms.
- Build an engaged community through interactive Stories, polls, Q&A; sessions, and other creative initiatives.
- Collaborate with influencers, content creators, photographers, and internal marketing teams.
- Identify opportunities to increase followers, improve engagement, generate inquiries, and drive website traffic.
- Support promotional campaigns and product launches through engaging social media content.

5. Analytics & Performance Tracking
- Track and analyze social media performance, including reach, impressions, views, watch time, audience retention, engagement, profile visits, and website traffic.
- Monitor the performance of Reels, Shorts, and other content formats to identify what resonates with the audience.
- Prepare weekly and monthly social media performance reports.
- Use insights and analytics to improve content quality, posting strategies, and audience engagement.
- Experiment with new content formats and creative approaches to improve organic growth.

6. Graphic Design & Visual Branding
- Create basic social media graphics, promotional banners, video thumbnails, Stories, and campaign creatives.
- Maintain consistent typography, colors, layouts,



and visual presentation across all social media platforms.
- Ensure all content aligns with the brand's visual identity and marketing guidelines.

Required Skills & Qualifications
- Minimum 2 years of professional experience in social media management and video editing, preferably in fashion, lifestyle, beauty, or e-commerce.
- Strong portfolio showcasing high-quality video editing, creative Reels, and social media content.
- Excellent hands-on knowledge of Instagram, Facebook, and YouTube.
- Proficiency in Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, VN, or similar video editing software.
- Strong understanding of short-form video storytelling, audience retention, hooks, transitions, and visual engagement.
- Knowledge of Instagram algorithms, Reels optimization, YouTube Shorts, hashtags, SEO, and social media growth strategies.
- Basic graphic design skills using Canva, Adobe Photoshop, or similar tools.
- Good creative sense, attention to detail, time management, and ability to meet deadlines.
- Ability to independently plan, create, edit, publish, and analyze social media content.
- Strong communication skills and a genuine interest in fashion, styling, and visual storytelling.

Preferred Qualifications
- Experience working with ethnic wear, designer fashion, luxury fashion, or D2C fashion brands.
- Knowledge of fashion photography, videography, lighting, and creative direction.
- Experience in influencer marketing and fashion campaign execution.
- Understanding of social media advertising and performance marketing.
- Experience using Meta Business Suite, Instagram Insights, YouTube Studio, and other analytics tools.

Job Details
- Salary: ₹20,000 – ₹30,000 per month, depending on experience and skills
- Job Type: Full-time
- Work Schedule: Day shift, Monday to Saturday
- Work Location: Kolkata, West Bengal
- Work Mode: In-person / On-site
- Experience Required: Minimum 2 years
- Portfolio: Mandatory

How to Apply

Interested candidates are requested to share their updated resume along with a portfolio of their previous social media work, particularly Instagram Reels, fashion videos, and other edited content.

Candidates should apply only if they have relevant professional experience and are comfortable working full-time from our Kolkata office.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Manager & Video Editor (Kolkata)
🏢 Anvie Fashion Global
📍 Kolkata