About the RoleÉprise is a consumer brand, and social media is one of our most important channels for building awareness, community, and sales. We're looking for a Social Media Manager to own the brand's voice and content across every public-facing channel. You'll decide what goes live, why it goes live, and how it grows our audience, with a strong focus on growing our Instagram following.

Key Responsibilities1. Content Ownership Across Channels

- Own all content published on Instagram, LinkedIn, the website, and paid ads.
- Maintain a consistent brand voice, look, and message across every platform.
- Approve everything before it goes live, including captions, creatives, copy, and landing page content.
- Build and manage a monthly content calendar with clear themes, formats, and posting schedules.

2. Strategy

- Create and execute a social media strategy tied to business goals (awareness, engagement, leads, sales).
- Define content pillars for each platform. For example, Instagram for product, lifestyle, and community; LinkedIn for brand story, founder voice, and hiring.
- Research competitors, trends, and audience behaviour to keep the strategy sharp.
- Plan campaigns around product launches, festivals, and seasonal moments.

3. Instagram Growth

- Own the plan to grow Instagram followers, with monthly follower and engagement targets.
- Drive reach through Reels, carousels, Stories, collaborations, and trending formats.
- Run influencer, creator, and UGC collaborations. Source, brief, and manage creators.
- Build community through comments, DMs, and customer shout-outs.
- Optimise bio, highlights, hashtags, posting times, and profile to improve discovery and conversion.

4.



Paid Ads and Website Content

- Work with the performance or ads team (or agency) on ad creatives, copy, and messaging for Meta and other paid channels.
- Review ad performance and recommend creative changes based on results.
- Ensure website copy, banners, and product content match the brand and campaign messaging.

5. Execution and Team Coordination

- Brief and manage designers, video editors, photographers, copywriters, and freelancers.
- Oversee shoots for product, lifestyle, and Reels content.
- Handle publishing, scheduling, and community management, or supervise those who do.

6. Analytics and Reporting

- Track KPIs such as follower growth, reach, engagement rate, video views, link clicks, and conversions.
- Share a weekly snapshot and a monthly performance report with the Founder, covering what worked, what didn't, and what's next.
- Run experiments (formats, hooks, posting times) and double down on what performs.

7. Brand Safety and Reputation

- Monitor comments, mentions, and reviews, and respond promptly and on-brand.
- Escalate sensitive issues and handle negative feedback professionally.

Key Performance Indicators
- Monthly Instagram follower growth against target
- Engagement rate and reach per post
- Content calendar adherence (on-time, on-brand publishing)




- Ad creative performance (CTR, cost per result)
- Traffic and sales attributed to social channels
- Quality and consistency of the brand voice

RequirementsMust have

- 1-3years of experience managing social media for a brand, preferably D2C, FMCG, or consumer products
- A proven record of growing an Instagram account organically
- Strong writing and copywriting skills in English (Hindi is a plus)
- Hands-on experience with Reels, short-form video, and trend-driven content
- Working knowledge of Meta Business Suite, scheduling tools, and analytics
- Understanding of paid social and ad creative fundamentals
- Basic skills in Canva, CapCut, or similar tools

Good to have

- Experience with influencer marketing and UGC campaigns
- Basic knowledge of SEO and website content
- Experience with LinkedIn brand or founder-led content
- Photography or video shooting skills

What We're Looking For
- A creative thinker who also loves numbers
- Someone who takes ownership and doesn't need to be chased
- Quick to spot trends, but disciplined about brand consistency
- Comfortable working directly with the founder and moving rapid in a growing company

What We Offer
- Ownership of the brand's entire social presence
- Direct access to the founder and real decision-making power
- Room to grow into a Head of Marketing or Brand role as the company scales

To apply: Send your CV along with links to the social accounts you've managed or grown, plus one example of content you're proud of, to [email protected] Want me to put this into a Word doc or PDF, or shorten it into a version for LinkedIn and job portals?

📌 Social Media Manager (Delhi)
🏢 Éprise
📍 Delhi