THE ROLE

You will own Ahujasons social media presence end-to-end from developing the content strategy and planning calendars to creating content, managing the community and tracking performance.

This is a hands-on creative role. We are looking for someone who can think of an idea, write the copy, create the content, spot a trend and make it relevant to the brand.

WHAT YOU'LL DO

- Develop and execute Ahujasons’ social media strategy across Instagram and relevant platforms.
- Build monthly and weekly content calendars around brand stories, products, campaigns, festivals and cultural moments.
- Conceptualise and create Reels, carousels, static posts, Stories and social-first content.
- Shoot and create content using a phone/camera wherever required from product details and BTS moments to store, styling and campaign content.
- Identify trends, formats, conversations, cultural moments and emerging content styles that can be adapted for a luxury brand.
- Translate the world of Pashmina, craftsmanship, heritage and luxury into engaging contemporary storytelling.
- Write compelling captions, hooks, scripts and social copy while maintaining Ahujasons’ tone of voice.
- Work closely with the creative, marketing, influencer and production teams to execute campaigns.
- Manage day-to-day publishing, scheduling, Stories and community engagement.
- Monitor comments, DMs and conversations and build a meaningful brand community.
- Track social media performance and use insights to continuously improve content.
- Stay updated with Instagram trends, algorithms,



creators, fashion culture and emerging formats.
- Collaborate with influencers and creators to develop relevant social-first content.
- Take ownership of Ahujasons’ digital presence, content quality and social growth.

WHAT WE'RE LOOKING FOR
- 3–5 years of experience in social media, content creation or digital marketing, preferably in fashion, luxury, lifestyle, retail or D2C.
- Strong understanding of Instagram and social-first content.
- A natural understanding of luxury aesthetics, fashion and visual storytelling.
- Someone who is genuinely plugged into Instagram, creators, trends and internet culture.
- Strong creative instinct and the ability to turn an idea into compelling content.
- Good copywriting, storytelling and communication skills.
- Comfortable creating content independently including basic shooting, editing and content creation.
- Ability to balance brand building, creativity and performance metrics.
- Robust organisational skills and the ability to manage multiple projects and deadlines.
- A proactive, curious personality with a strong eye for detail.

MOST IMPORTANTLY We are looking for someone who doesn't just manage a social media account they understand how to build a brand on the internet.

If you are someone who notices a trend before everyone else, has 20 content ideas while scrolling Instagram, understands why some content works and some doesn't, and has a genuine love for fashion, luxury and storytelling, we'd love to hear from you.

📌 Social MEDIA Manager (New Delhi)
🏢 Ahujasons Shawl Wale
📍 New Delhi