Company Description

Humans of Hustle is a founder-first media platform that uncovers the stories behind the people building tomorrow. Through long-form conversations, short-form storytelling, and platform-native content, we help founders build credibility, shape perception, and create meaningful conversations around their journeys.

From our flagship podcast to original short-form IPs like Off The Cuff, we work at the intersection of entrepreneurship, business, culture, and media, creating content that reaches millions across YouTube, Instagram, LinkedIn, Spotify, and beyond.

At Humans of Hustle, we're not just publishing content, we're building one of India's most influential founder-led media brands.

Role Description

We're looking for a full-time, on-site Social Media Growth skilled to join our team in Gurugram.

This role is ideal for someone who understands both storytelling and growth. You'll own the strategy, execution, optimization, and expansion of Humans of Hustle across YouTube, Instagram, LinkedIn, Spotify, X, and emerging platforms.

You'll work directly with founders, the content team, designers, editors, and production to ensure every story reaches the right audience in the right format. Your objective is simple: maximize reach, engagement, community, and brand recall while continuously experimenting with new ways to grow.

Key Responsibilities

Social Media Strategy

- Develop and execute platform-specific growth strategies.
- Build monthly and quarterly social media roadmaps.
- Identify opportunities to expand audience across existing and emerging platforms.
- Create scalable frameworks for content distribution.

Content Planning & Publishing

- Own the end-to-end content calendar.
- Schedule and publish content across all platforms.
- Ensure consistency in tone, branding, messaging, and visual identity.
- Coordinate launches for podcast episodes, campaigns, and special projects.

Posting & Distribution

- Publish and schedule content across YouTube, Instagram, LinkedIn, Spotify, X, and other relevant platforms.
- Ensure timely and error-free publishing of all content, including podcasts, reels, shorts, carousels, stories, and community posts.
- Optimize posting schedules based on audience insights, platform analytics, and peak engagement windows.
- Upload and manage platform assets, including titles, descriptions, tags, hashtags, thumbnails, chapters,



end screens, playlists, and metadata.
- Coordinate with the content, design, and editing teams to ensure all assets are delivered and published on schedule.
- Maintain publishing calendars and ensure consistency across all platforms and content formats.
- Monitor published content to ensure quality, accuracy, and proper formatting across devices and platforms.
- Manage revisions, updates, and re-publishing of content whenever required.
- Ensure all content aligns with the brand's voice, visual identity, and platform-specific best practices.

Growth & Performance

- Increase organic reach, engagement, watch time, shares, saves, and follower growth.
- Monitor KPIs and build weekly/monthly performance reports.
- Identify top-performing content and scale winning formats.
- Continuously improve CTR, retention, completion rates, and audience engagement.

Platform Optimization

- Optimize titles, thumbnails, captions, hashtags, descriptions, metadata, playlists, and SEO.
- Improve discoverability across YouTube, Instagram, LinkedIn, Spotify, and other platforms.
- Stay updated with algorithm changes and platform best practices.

Community Building

- Build and nurture an engaged audience.
- Respond to comments, messages, and community interactions.
- Strengthen relationships with founders, creators, listeners, and followers.
- Encourage conversations that deepen audience loyalty.

Creative Collaboration

- Work closely with editors and designers to create platform-native assets.
- Repurpose long-form conversations into high-performing short-form content.
- Brainstorm hooks, thumbnails, headlines, captions, and creative concepts.
- Participate in content ideation sessions and campaign planning.

Experimentation & Innovation

- Test new content formats, posting schedules, and engagement strategies.
- Run A/B tests on thumbnails, titles, hooks, captions, and publishing times.
- Explore AI tools and automation workflows to improve efficiency.
- Stay ahead of creator trends,



viral formats, and emerging platforms.

Campaigns & Partnerships

- Support brand collaborations and sponsored campaigns.
- Coordinate cross-promotions with founders, guests, and partner brands.
- Assist in campaign execution before, during, and after launches.

Analytics & Reporting

- Monitor platform analytics and prepare actionable reports.
- Present insights and recommendations backed by data.
- Track campaign performance and identify opportunities for improvement.
- Use analytics to influence future content strategy.

Qualifications

We're looking for someone who has:

- Strong understanding of social media strategy and audience growth.
- Experience managing Instagram, YouTube, LinkedIn, Spotify, X, and other digital platforms.
- Strong copywriting and storytelling skills.
- Knowledge of content marketing, creator economy, and digital marketing.
- Familiarity with YouTube Studio, Meta Business Suite, LinkedIn Analytics, Google Analytics, and similar reporting tools.
- Ability to interpret analytics and translate insights into actionable decisions.
- Excellent communication and collaboration skills.
- Strong organizational and project management abilities.
- A creative mindset with attention to detail.
- Genuine interest in startups, entrepreneurship, founders, business, and creator culture.
- Ability to thrive in a fast-paced, high-ownership environment.

Preferred Skills

- Experience working with creator brands, media companies, agencies, podcasts, or founder-led businesses.
- Familiarity with AI tools for content creation and workflow optimization.
- Understanding of YouTube SEO and audience retention strategies.
- Experience with social listening tools and community management.
- Knowledge of influencer marketing and creator collaborations.
- Basic understanding of design principles and video editing workflows.

What We're Looking For

- Someone who treats every post like a growth experiment.
- Someone who understands internet culture and platform behaviour.
- Someone who notices trends before they become trends.
- Someone who thinks beyond posting and focuses on building a lasting media brand.
- Someone who takes ownership, moves quickly, and enjoys solving problems independently.
- Someone excited about shaping the future of founder storytelling in India.

📌 Social Media Growth (Gurugram)
🏢 Humans Of Hustle
📍 Gurugram