Job SummaryWe are looking for a creative and proactive Social Media Executive who can manage and grow the company's social media presence across platforms. The ideal candidate should understand social media trends, content creation, audience engagement, and platform-specific strategies.

The candidate will be responsible for planning, creating, publishing, and monitoring social media content while maintaining a consistent brand presence.

Key Responsibilities

- Manage the company's social media accounts across platforms such as Instagram, LinkedIn, Facebook, and YouTube.
- Plan and maintain a social media content calendar.
- Create and coordinate content including reels, posts, stories, carousels, and other social media formats.
- Write engaging captions, hooks, post copy, and basic scripts.
- Research current social media trends, sounds, formats, hashtags, and content ideas.
- Coordinate with the Video Editing, Design, and Content teams to get content prepared and published on time.
- Schedule and publish content according to the content calendar.
- Monitor comments, messages, mentions, and audience interactions.
- Track social media performance and prepare regular reports.
- Analyze metrics such as reach, engagement, followers, views,



and conversions.
- Identify opportunities to improve content performance and audience growth.
- Stay updated with changes in social media algorithms, features, and trends.
- Support social media campaigns and promotional activities.
- Maintain consistent brand tone, visual identity, and communication across platforms.
- Research competitors and analyze their social media strategies.
- Suggest new content ideas and campaigns to increase brand awareness and engagement.

Required Skills
- Good understanding of major social media platforms.
- Strong knowledge of Instagram and LinkedIn.
- Good writing and communication skills.
- Ability to write engaging captions and social media copy.
- Strong understanding of current social media trends.
- Basic knowledge of content marketing and social media analytics.
- Creative thinking and ability to generate new content ideas.
- Positive organizational and time-management skills.
- Ability to coordinate with multiple teams and meet deadlines.
- Basic understanding of Canva or similar design tools is an advantage.
- Basic knowledge of video/reel editing is an advantage.

📌 Social Media Executive (India)
🏢 The editing table
📍 India