Position: Social Media Executive

Employment Type: Full-Time, Permanent (In-House)

Location: Santacruz, Mumbai

Industry: Luxury Real Estate

About Us

Established in 1988, RK Mumbai Realtors is a second-generation real estate consultancy specializing in residential and commercial properties across Mumbai and Dubai. Led by Ravi Kewalramani, a seasoned expert with over 35 years of industry experience, we are known for trust, integrity, and personalized service. Our client-first approach, deep market knowledge, and turnkey solutions ensure a seamless and transparent property journey.

At RK Mumbai Realtors, we don’t just close deals we build lasting relationships and strive to create a more ethical and informed real estate ecosystem.

Key Responsibilities

- Manage the company’s social media accounts including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan and maintain a social media content calendar.
- Create, coordinate, and publish engaging posts, reels, stories, videos, and other digital content.
- Write creative captions, copy, headlines, and hashtags aligned with the brand.
- Coordinate with graphic designers, videographers, and content creators for content production.
- Monitor social media trends, viral content, hashtags, and industry developments.
- Develop creative ideas for reels, campaigns, contests, and promotional content.
- Monitor comments, messages, mentions, and audience interactions and ensure timely responses.
- Track social media performance through metrics such as reach, engagement, followers, views, leads, and conversions.
- Prepare regular social media performance reports and suggest improvements.
- Support paid social media campaigns by coordinating with the marketing/performance marketing team.
- Maintain consistent brand identity, tone,



and visual standards across all platforms.
- Research competitors and identify new opportunities to improve the company’s online presence.

Required Skills

- Robust knowledge of Instagram, Facebook, LinkedIn, YouTube, and social media trends.
- Excellent communication and copywriting skills.
- Creative thinking and strong content ideation ability.
- Basic knowledge of Canva, CapCut, Photoshop, or similar tools is an advantage.
- Understanding of social media analytics and insights.
- Ability to create engaging captions, hooks, and short-form content.
- Good organizational and time-management skills.
- Ability to manage multiple campaigns and deadlines.
- Strong understanding of current digital and social media trends.

Qualifications

- Bachelor’s degree in Marketing, Mass Media, Communications, Digital Marketing, or a related field.
- Candidates with relevant experience in social media management, digital marketing, or content creation will be preferred.

Preferred Candidate

- Creative and confident personality.
- Strong interest in social media, content, and digital marketing.
- Comfortable appearing in or coordinating Reels and video content when required.
- Keeps up with trending audio, formats, memes, and social media trends.
- Takes initiative and can independently bring current content ideas to the table.

Key Performance Indicators (KPIs)

- Social media reach and engagement
- Follower growth
- Reel/video views and performance
- Content consistency and quality
- Leads generated through social media
- Campaign performance
- Audience interaction and response rate

Pay: ₹15,000.00 - ₹25,000.00 per month

Advantages

- Paid sick time

Application Question(s):
- Your in-hand CTC?
- Your Expected CTC?
- Do you stay nearby Santacruz?

Experience:
- Social media management: 1 year (Preferred)

Work Location: In person

📌 Social Media Executive (Santacruz, Mumbai)
🏢 R K Mumbai Realtors
📍 Santacruz, Mumbai