Creative Director, Content & Social

Kumqwat (formerly LocoTrails) | [Coimbatore / Hybrid] | Full-time

About us

Kumqwat designs fully bespoke travel experiences: 400–500 custom trips a year across 60+ destinations, each one built around the person rather than the place. We also run The Travel Circle, a travel storytelling community, along with a travel podcast and an upcoming Travel Summit.

The role

You'll own the creative and strategy for two Instagram pages: the Kumqwat brand page and the founder's personal page. Your job isn't to post on schedule. It's to build two accounts that don't look like anything else in travel, and that people actually want to watch.

What you'll do

- Own content strategy and creative direction for both pages
- Invent original formats and series, and write the hooks and scripts
- Lead "Brands on Trips," an AI-led creative series imagining how famous brands would travel
- Shape the founder's content: sales calls, itinerary breakdowns, podcast moments, behind-the-scenes




- Direct the cameraman, editor, and designer, and run the content calendar
- Track what works (saves, shares, DMs, enquiries) and double down

What you bring

- 4–8 years in content, social, or advertising creative
- A portfolio of original ideas, not just follower growth
- Robust writing: hooks, scripts, concepts
- Taste shaped by films, ads, comedy, and design, not just Instagram
- Comfort with AI creative tools
- The ability to explain why something worked

What you get

- Full ownership of two brands from day one
- A team to bring your ideas to life
- Access to trips, the Travel Circle, the Summit, and a founder who's happy on camera
- Competitive pay [+ ESOP, if offering]

How to apply

Send your best original idea for one of our pages. Shortlisted candidates do a paid creative task.

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