About the Role

We are looking for a strong, hands-on Social Media & Content Specialist who can take ownership of our social media presence from strategy through execution.

This is not a simple posting or scheduling role. We are looking for someone who understands content strategy, social media growth, short-form video, audience engagement, analytics, and lead generation.

You will be responsible for planning and executing social media campaigns across multiple platforms and should be comfortable using Canva, AI tools, analytics platforms, and social media management tools to produce high-quality content efficiently.

The ideal candidate is creative, commercially minded, highly organized, and capable of working independently.

Key ResponsibilitiesSocial Media Strategy

- Develop and execute social media strategies aligned with business objectives.
- Create monthly content calendars for multiple social platforms.
- Research competitors, industry trends, audiences, and emerging content formats.
- Identify opportunities to increase reach, engagement, followers, and leads.
- Develop platform-specific strategies rather than simply posting the same content everywhere.

Content Creation
- Create engaging social media posts, carousels, graphics, stories, and short-form videos/reels.
- Write compelling captions, hooks, headlines, CTAs, and social copy.
- Repurpose existing blogs, articles, videos, case studies, and other content into social media assets.
- Use Canva and other design/video tools to create professional-quality content.
- Use AI tools effectively for research, ideation, scripting, content production, and optimization while maintaining human oversight and brand quality.

Short-Form Video
- Develop concepts and scripts for Instagram Reels, YouTube Shorts, LinkedIn videos,



and other short-form content.
- Edit short-form videos using tools such as CapCut, Canva, Premiere Pro, or equivalent.
- Understand hooks, retention, pacing, captions, thumbnails, and calls-to-action.
- Identify trends that can be adapted to our target audience without blindly following trends.

Community & Audience Management
- Monitor comments, messages, mentions, and relevant conversations.
- Engage with audiences and relevant industry accounts.
- Identify potential partnerships, influencers, communities, and distribution opportunities.
- Maintain a consistent brand voice across platforms.

Analytics & Optimization
- Monitor social media performance on a weekly and monthly basis.
- Track reach, impressions, engagement rate, follower growth, video views, retention, clicks, and leads.
- Identify which content formats and topics are performing and which are not.
- Continuously test and improve content based on data.
- Prepare straightforward performance reports with actionable recommendations.

Lead Generation & Paid Social
- Understand how social media can contribute to lead generation and business growth.
- Support the creation and optimization of Meta, LinkedIn, and other social advertising campaigns.
- Develop content and creatives for paid campaigns.
- Understand basic campaign metrics such as CTR, CPC, CPL, conversion rate, and ROAS.




- Work with the marketing team to improve the quality and quantity of social-generated leads.

Required Skills

- 2–4 years of hands-on social media experience.
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Excellent written English.
- Strong copywriting and storytelling skills.
- Strong Canva skills.
- Experience creating Reels/Shorts and other short-form videos.
- Understanding of social media analytics and performance metrics.
- Understanding of content marketing and lead generation.
- Ability to research competitors, audiences, and industry trends.
- Comfortable using AI tools such as ChatGPT, Claude, Gemini, or similar tools.
- Ability to manage multiple social media accounts and content calendars.
- Strong attention to detail.
- Ability to work independently and meet deadlines.

Performance Expectations During the first 3–6 months, you will be expected to establish a consistent content operation and demonstrate measurable improvement in areas such as:

- Content quality and consistency
- Engagement
- Organic reach
- Video views and retention
- Audience growth
- Website traffic
- Social-generated leads
- Overall content efficiency

Specific targets will be established based on the accounts and markets you manage. Why Join Us?

- Opportunity to work on international projects and brands.
- Significant ownership and independence.
- Opportunity to work with modern AI-powered marketing tools.
- Exposure to SEO, content marketing, lead generation, and digital marketing.
- Opportunity to build a strong portfolio of real business campaigns.
- Performance-based growth opportunities.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media & Content Specialist - Thane (Majiwada)
🏢 Innosol Digital
📍 Majiwada