We’re Hiring: Social Media Content Creator

Full-Time | Vashi, Navi Mumbai | On-site

Company: TÜSK Oral Care

Experience: 0–2 years preferred

Department: Marketing & Creative

About TÜSK

TÜSK is a design-led oral care brand on a mission to make everyday habits feel good.

We believe valuable design creates good habits, which is why we create thoughtfully designed oral care products that make everyday routines simpler, more enjoyable, and easier to stick to.

We’re looking for a Social Media Content Creator who understands internet culture, loves coming up with ideas, and knows how to turn simple moments into content people actually want to watch.

About the Role

This role is for someone who lives and breathes social media.

Your primary responsibility will be to ideate, shoot, and create engaging content for Instagram and other social platforms.

You’ll work closely with the marketing and creative teams on Reels, product content, lifestyle shoots, trends, campaigns, behind-the-scenes content, and new formats.

We’re looking for someone who can think beyond “make a Reel” and bring original ideas, strong hooks, relatable storytelling, and personality to the brand.

Key Responsibilities

1. Content Ideation

- Come up with fresh and engaging ideas for Instagram Reels, Stories, and short-form content.
- Develop content around lifestyle, everyday habits, oral care, culture, humour, trends, and relatable moments.
- Write strong hooks and simple scripts for short-form videos.
- Adapt trending formats in a way that feels relevant to TÜSK rather than copying trends blindly.
- Participate in brainstorming sessions for campaigns, launches, and social media series.

2. Content Shooting

- Shoot short-form videos using smartphones and cameras.
- Create product-focused, lifestyle, behind-the-scenes, office, founder, and creator content.




- Experiment with camera angles, framing, transitions, locations, props, and storytelling styles.
- Help plan simple content shoots and execute them end-to-end.
- Work with models, creators, founders, and team members during shoots.

3. On-Camera Content

- Be comfortable appearing in content when required.
- Speak naturally and confidently on camera.
- Participate in trend-led, conversational, educational, and lifestyle videos.
- Help make the brand feel human, relatable, and culturally relevant.

4. Social Media Trends & Culture

- Stay constantly updated with Instagram, Reels, creator, meme, and internet trends.
- Track content from relevant D2C, lifestyle, beauty, wellness, and Gen Z brands.
- Identify emerging formats before they become overused.
- Share regular ideas and references with the marketing team.

5. Content Planning & Execution

- Assist in planning and executing the monthly social media content calendar.
- Work with designers, photographers, video editors, and marketers to bring ideas to life.
- Ensure content is created and delivered on schedule.
- Maintain consistency with TÜSK’s brand identity and tone of voice.
- Repurpose strong ideas across Reels, Stories, posts, ads, and other formats.

6. Copy & Social Storytelling

- Write hooks, captions, short scripts, and simple social copy.
- Turn product features into interesting and relatable stories rather than traditional advertisements.
- Help build recurring content formats and series for the brand.




- Understand how to capture attention within the first few seconds of a video.

Skills & Qualifications

Must-have

- Strong understanding of Instagram, Reels, and short-form content.
- Ability to independently come up with creative content ideas.
- Comfortable shooting content on a smartphone.
- Comfortable appearing on camera.
- Strong understanding of trends, hooks, storytelling, and internet culture.
- Good written and verbal communication skills.
- Strong creative instinct and visual sense.
- Ability to work quickly and experiment with different content formats.
- Comfortable working full-time from our Vashi office.

Good to Have

- Basic video editing using CapCut, Premiere Pro, DaVinci Resolve, or similar tools.
- Photography or videography experience.
- Experience managing a personal or brand social media account.
- Previous experience working with a D2C, lifestyle, beauty, wellness, or consumer brand.
- Familiarity with Canva, Photoshop, or other creative tools.
- Experience working with influencers or creators.

Who We’re Looking For

Someone who

- Is genuinely obsessed with social media and internet culture.
- Has more ideas than briefs.
- Understands why some content gets ignored and some makes people stop scrolling.
- Can spot a trend and immediately think about how TÜSK could use it.
- Is comfortable being both behind and in front of the camera.
- Has a strong sense of humour, culture, aesthetics, and storytelling.
- Doesn’t need everything explained in a detailed brief.
- Enjoys experimenting and is comfortable when some ideas fail.
- Wants to help build a distinctive social media personality for a growing consumer brand.

A large follower count is not required. We care more about your ideas, taste, creativity, and understanding of content.

📌 Social Media Content Creator (Navi Mumbai)
🏢 TUSK
📍 Navi Mumbai