Growth & Marketing

Social Media & Content Manager

Kochi Onsite Full-time

About The Role The Social Media & Content Manager will own DICHIT’s social-media presence, content strategy, editorial calendar and online community engagement. The role will also involve creating clear, engaging and platform-specific content across social media, campaigns, product communication, customer education and brand initiatives.

You will work closely with the Creative Head, Growth & B2C Acquisition Lead, Digital Marketing & Performance Manager, product team and Founder’s Office. This is a hands-on role. The successful candidate must be comfortable developing ideas, writing content, coordinating production, publishing posts, engaging with audiences and analysing performance.

Key Responsibilities

Social-Media Strategy

- Develop and execute DICHIT’s social-media strategy across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
- Define the purpose, audience, content pillars, and publishing approach for each platform.
- Build monthly and campaign-specific content calendars.
- Maintain a consistent brand voice across all social channels.
- Identify relevant cultural, financial, and market conversations in which DICHIT can participate meaningfully.
- Develop strategies for organic audience growth, community building, and brand trust.
- Adapt the strategy based on platform changes, customer insights, and performance data.

Content Planning and Creation
- Develop original content ideas aligned with DICHIT’s business, brand, and customer-acquisition goals.
- Write social-media posts, captions, campaign copy, carousel content, video scripts, and short-form educational material.
- Create content in Malayalam and English for different customer segments.
- Simplify financial and chit fund concepts without losing accuracy.
- Plan educational, product, customer, partnership, founder-led, and brand-building content.
- Convert product features and customer journeys into understandable communication.
- Develop content around financial discipline, savings behaviour, transparency, and responsible participation.
- Maintain a balance between educational, promotional, community, and brand content.

Creative Production Coordination
- Prepare explicit creative briefs for posters, carousels, reels, videos, and campaign assets.
- Work closely with the Creative Head to convert content ideas into high-quality visual communication.
- Coordinate the production schedule and ensure content is completed before publishing deadlines.
- Review visual assets for messaging accuracy, brand consistency, and readability.
- Organise and maintain approved content, campaign assets, and brand resources.
- Coordinate with photographers, videographers, editors, influencers, or freelancers when required.
- Ensure every asset is adapted appropriately for the platform and format.

Community and Reputation Management
- Monitor and respond to comments, messages, mentions,



and customer questions.
- Maintain a professional, helpful, and trustworthy tone in public interactions.
- Route product, onboarding, payment, and grievance-related enquiries to the relevant teams.
- Maintain response-time standards for comments and direct messages.
- Monitor brand sentiment and identify potential reputation risks.
- Escalate misinformation, sensitive complaints, or public issues promptly.
- Build active engagement with customers, communities, partners, and industry stakeholders.

Campaign and Partner Support
- Create content plans for B2B partner launches and co-branded campaigns.
- Coordinate with partner teams to collect approved information, assets, and announcements.
- Develop campaign content for programme discovery, customer education, and onboarding.
- Support branch activations, events, partnerships, and customer-acquisition initiatives.
- Work with the Digital Marketing & Performance Manager to create content variations for paid campaigns.
- Ensure all partner content follows approved brand and communication guidelines.

Founder and Corporate Communication
- Support content development for the Founder’s personal LinkedIn presence.
- Create content related to DICHIT’s journey, insights, partnerships, milestones, and vision.
- Draft company announcements, hiring posts, and stakeholder updates.
- Identify thought-leadership opportunities in fintech, savings, financial inclusion, and digital transformation.
- Maintain distinct but aligned voices for DICHIT’s company pages and founder-led communication.

Performance Analysis
- Track reach, engagement, audience growth, shares, saves, website visits, and lead contribution.
- Analyse content performance by platform, format, language, topic, and audience segment.
- Identify high-performing content patterns and apply the insights to future campaigns.
- Maintain weekly and monthly social-media reports.
- Recommend improvements based on audience behaviour and business outcomes.
- Track how organic content contributes to programme discovery, registrations, and customer activation.

Responsible Financial Communication
- Ensure financial content is factual, balanced, and easy to understand.
- Verify programme, partner, and product information before publication.
- Avoid misleading statements, guaranteed-return claims, and unapproved financial representations.
- Use required disclosures and disclaimers where applicable.
- Protect confidential partner, customer, and company information.
- Follow DICHIT’s brand, legal, privacy, and communication-approval processes.

Candidate Profile




- Bachelor’s degree in marketing, communications, journalism, media, literature, business, or a related discipline.
- Approximately two to five years of experience in social media, content marketing, brand communication, or digital media.
- Strong writing and editing ability in Malayalam and English.
- Demonstrated experience managing social-media accounts and content calendars.
- Ability to develop original ideas and convert them into platform-specific content.
- Good understanding of Instagram, LinkedIn, Facebook, and YouTube.
- Experience writing short-form video scripts, carousel content, and campaign copy.
- Ability to understand performance data and improve content accordingly.
- Strong attention to detail, accuracy, and consistency.
- Experience in fintech, financial services, consumer brands, marketplaces, or startups will be valuable.
- A portfolio demonstrating relevant content and social-media work is required.

Preferred Skills And Tools The role is primarily focused on strategy, content, and community. Advanced graphic-design expertise is not required because the person will collaborate with DICHIT’s Creative Head.

- Meta Business Suite
- LinkedIn page management
- YouTube Studio
- Social-media scheduling and analytics tools
- Google Analytics
- Canva or similar content tools
- Basic image and video editing
- Microsoft Excel or Google Sheets
- AI-assisted research and content workflows
- Social listening and community-management tools

What We Value
- Original thinking
- Strong storytelling
- Cultural understanding
- Accuracy in financial communication
- Ownership and consistency
- Audience empathy
- Speed with attention to detail
- Responsible use of customer and partner information
- Ability to accept feedback and improve quickly
- Genuine interest in building a trusted fintech brand

Success in This Role Performance Will Be Measured Through

- Quality and consistency of published content
- Growth of relevant and engaged audiences
- Engagement, shares, saves, and meaningful conversations
- Organic traffic and qualified leads generated
- Contribution to registrations and customer activation
- Response time and quality of community engagement
- Performance of partner and product-launch campaigns
- Accuracy and compliance of financial communication
- Strength and consistency of DICHIT’s brand voice
- Ability to deliver content according to the agreed calendar

Why Join DICHIT?
- Build the voice and community of an early-stage fintech brand.
- Create meaningful financial content for audiences across India.
- Work on campaigns connected to major financial-services partnerships.
- Collaborate directly with the Founder, Creative Head, growth, product, and technology teams.
- Influence how customers understand and experience a new digital financial marketplace.
- Grow into a broader brand, content, or communications leadership role as DICHIT scales.

📌 Social Media & Content Manager (Kochi)
🏢 DICHIT
📍 Kochi