Location: Hyderabad (in-office)

Function: SEO & Website Management

Reports to: Founder's Office

Earthful is a plant-based nutrition brand for women's health, backed by Fireside Ventures and V3 Ventures. Our Shopify website drives 70% of our revenue, and right now it has no single owner — organic traffic is flat, product pages aren't optimized, and every site change gets routed through people whose main job is something else. This role exists to fix that: end-to-end ownership of the site, its search visibility, and its conversion performance.

Role Overview

This role owns Earthful's Shopify website end to end — site management, SEO (technical, on-page, and off-page), blog and content operations, GEO/AI search visibility, and landing pages and CRO. You'll be the person site changes actually route through, the person who owns the organic growth number, and the person making sure Earthful shows up when someone searches — whether that's on Google or inside ChatGPT. You'll report directly to the Founder's Office.

What You'll Own

Shopify Website Management

- PDP and collection page builds for new SKUs
- Homepage and banner updates for campaigns
- App stack management
- Discount and offer setup
- Pre-launch QA on desktop and mobile
- Site hygiene — broken links, redirects, 404s, page speed

SEO

- Technical SEO — sitemaps, canonicals, schema markup, image alt text and compression, internal linking, URL structure
- On-page SEO — title tags, meta descriptions, heading structure, keyword mapping per page
- Off-page SEO — backlinks, listings, digital PR coordination




- Ongoing Search Console monitoring and rank tracking

Blogs & Content Ops

- Own the content calendar and coordinate with the content team
- Publishing, internal linking, and refreshing older posts
- Brief and edit a content writer for writing support — you don't need to be the writer yourself

GEO / AI Search Optimization

- Get Earthful cited in ChatGPT, Gemini, Perplexity, and Google AI Overviews for category queries
- Structured Q&A; content, entity clarity, and presence on the sources these models actually pull from

Landing Pages & CRO

- Build dedicated landing pages for performance marketing campaigns
- Run monthly A/B tests on PDP and checkout
- Analyze funnel drop-offs

Analytics & Tracking Hygiene

- Own GA4 and GTM event setup and ongoing maintenance — ensure every key funnel step (PDP view, add-to-cart, checkout start, purchase) fires accurately
- Set up and maintain heatmap/session-recording tools (Microsoft Clarity or Hotjar) to diagnose real on-page user behavior on PDPs and checkout
- Regularly audit tracking health and catch broken or misfiring events before they silently corrupt CRO test results or reporting

Cross-Functional (Suggested Additions)





- Coordinate with the Growth/Performance Marketing team on landing page needs for paid campaigns, and share organic search insights that inform paid targeting
- Coordinate with the Regulatory & Compliance team on health/wellness claims used in on-site copy, meta descriptions, and blog content before publishing
- Coordinate with the Creative team on visual assets for landing pages and campaign pages

Growth Path (Not a Current Requirement)

Once core BAU ownership is established, this role is expected to expand into Retention — CRO tests and WhatsApp retargeting. Worth mentioning to robust candidates as the trajectory, without screening for it now.

What We're Looking For

- 1–2 years in SEO and website management, ideally at a D2C brand
- Must have owned a Shopify store hands-on — theme editor, apps, page builders — this is non-negotiable
- Strong on technical SEO fundamentals and comfortable in Search Console and a rank tracking tool (Ahrefs, SEMrush, or similar)
- Hands-on experience setting up and maintaining GA4/GTM event tracking and funnel instrumentation (add-to-cart, checkout steps, purchase) — not just reading dashboards someone else configured; experience with a heatmap/session-recording tool (Clarity, Hotjar) is a plus
- Can write and edit content briefs — doesn't need to be a writer
- Comfortable with basic HTML/CSS tweaks — not a developer role, no custom theme development expected
- Exposure to GEO/AI search optimization is a plus
- Experience in health, wellness, or supplements (a regulated claims environment) is a plus

📌 SEO & Shopify Manager (Hyderabad)
🏢 Earthful.me
📍 Hyderabad