We are looking for a SEO/Digital Marketing Executive who understands modern SEO and can contribute across SEO, AI Search/AEO, Local SEO, backlinks, Google Business Profile, social media, content, analytics, and digital marketing.

Key Responsibilities:

SEO & AI Search Optimization:

- Develop and execute SEO strategies to improve organic rankings, website traffic, visibility, and leads.
- Perform keyword research, competitor analysis, SERP analysis, and content gap analysis.
- Work on On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.
- Optimize website content for Google Search and AI-powered search platforms.
- Work on AI SEO / AEO (Answer Engine Optimization) to improve visibility in AI-generated search results.
- Optimize content according to search intent, topical authority, entities, FAQs, semantic search, and structured content.
- Use AI tools for keyword research, content research, content briefs, competitor analysis, SEO analysis, and content optimization.
- Stay updated with Google Search, AI search, and modern SEO trends.

On-Page & Technical SEO:

- Optimize meta titles, meta descriptions, headings, URLs, internal linking, images, and website content.
- Conduct regular SEO audits and identify website issues.
- Monitor Google Search Console and Google Analytics (GA4).
- Work on indexing, crawling, sitemap, robots.txt, redirects, broken links, canonicalization, and other basic technical SEO requirements.
- Monitor Core Web Vitals and website performance.
- Implement and optimize Schema Markup / Structured Data where required.
- Work with WordPress websites and coordinate with developers when technical changes are required.





Off-Page SEO & Backlinks:

- Plan and execute ethical link-building and off-page SEO strategies.
- Research relevant and authoritative websites for backlink opportunities.
- Build quality backlinks through guest posting, digital PR, relevant directories, citations, outreach, and other legitimate methods.
- Monitor backlink profiles and identify toxic, irrelevant, or potentially harmful links.
- Conduct competitor backlink analysis to identify new opportunities.
- Maintain records of backlink acquisition and monitor link quality.

Local SEO & Google Business Profile:

- Manage and optimize Google Business Profiles (GMB/GBP) for multiple clinic locations.
- Create and publish regular Google Business Profile posts.
- Optimize business information, categories, services, descriptions, photos, and other local SEO elements.
- Conduct local keyword research and optimize location-specific pages.
- Monitor local rankings and Google Maps visibility.
- Assist with review management and appropriate responses to patient reviews.
- Build and manage local citations and maintain NAP consistency.

Digital Marketing & Analytics:

- Assist with Google Ads and other digital marketing campaigns when required.
- Track website traffic, leads, calls, WhatsApp inquiries, forms, and other conversions.




- Analyze website and campaign performance using GA4, Google Search Console, and other digital marketing tools.
- Prepare regular SEO and digital marketing performance reports.
- Identify new opportunities to increase organic traffic, leads, and brand visibility.

Required Skills:

- Good understanding of SEO and Digital Marketing.
- Knowledge of On-Page, Off-Page, Technical, and Local SEO.
- Practical knowledge of link building and backlink acquisition.
- Understanding of Google Business Profile / GMB optimization.
- Basic understanding of AI SEO, AEO, and Generative Engine Optimization (GEO).
- Experience with Google Search Console and GA4.
- Working knowledge of WordPress.
- Familiarity with SEO tools such as Semrush, Ahrefs, Google Keyword Planner, Screaming Frog, or similar tools.
- Good analytical, research, and problem-solving skills.
- Strong written communication and attention to detail.
- Ability to work independently and take ownership of assigned SEO and digital marketing activities.

Qualifications & Experience:

- Any Bachelor's degree or Diploma in Digital Marketing, Marketing, Communications, or a related field is preferred.
- 1–3 years of practical SEO/Digital Marketing experience (Freshers can also apply).
- Candidates with strong hands-on knowledge of SEO, backlinks, GMB, AI SEO, and social media are encouraged to apply.
- Experience with healthcare, medical, travel, wellness, or local businesses will be an advantage.

Important: This is a full-time, on-site position at our Dwarka Sector 12, Recent Delhi office.

📌 SEO Executive (Digital Marketing Executive) (Dwarka)
🏢 Anvaya Healthcare
📍 Dwarka