JUSTDOGS is looking for an SEO & AI Search Specialist to grow organic visibility, traffic, and revenue for our e-commerce business across traditional search engines and emerging AI-driven discovery platforms.

The role will focus on SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), semantic search, and AI search visibility.

You will be responsible for improving how JUSTDOGS and its products, categories, stores, and educational content appear across Google Search, Google AI experiences, ChatGPT, Gemini and other AI-powered search and recommendation platforms.

This is a performance-focused role. The objective is not simply to increase rankings or traffic, but to increase qualified organic traffic, product discovery, conversions, and revenue.

Key ResponsibilitiesSEO &

• Organic Growth

- Develop and execute the SEO strategy for the JUSTDOGS e-commerce website.
- Conduct keyword research to identify high-intent commercial, transactional, informational, and local search opportunities.
- Optimize product pages, category pages, brand pages, blogs, buying guides, and other landing pages.
- Improve page titles, meta descriptions, headings, URLs, content structure, internal linking, image optimization, and on-page SEO.
- Identify opportunities to rank for pet-related searches across dog food, cat food, treats, grooming, accessories, healthcare, breeds, pet parenting and related categories.
- Build topic clusters and content strategies that strengthen JUSTDOGS' authority across important pet-care topics.
- Identify content gaps by analysing competitors, SERPs and customer search behaviour.

AI Search, GEO & • AEO
- Develop strategies to improve JUSTDOGS' visibility in AI-generated answers and recommendation engines.
- Optimize content for AEO and GEO so that information can be easily understood, extracted, cited and recommended by AI systems.
- Monitor how JUSTDOGS, competitors, products and pet-care topics appear across platforms such as ChatGPT, Gemini and Google AI search experiences.
- Analyze the types of sources, formats and entities being referenced by AI search platforms.




- Structure content around questions, comparisons, FAQs, definitions, recommendations and high-intent user journeys.
- Improve brand and entity signals across the web to strengthen JUSTDOGS' association with relevant pet-care categories.
- Experiment with content formats designed to increase the probability of being referenced or cited in generative search results.

E-commerce SEO
- Improve organic rankings and conversions for product and category pages.
- Optimize category architecture, product taxonomy, filters, pagination and faceted navigation.
- Identify opportunities for new landing pages based on customer search demand.
- Optimize product descriptions and category content without creating duplicate or low-value pages.
- Manage SEO considerations for discontinued products, out-of-stock products, variants and changing product ranges.
- Work with the e-commerce team to improve organic conversion rates and customer journeys.

Technical SEO
- Conduct regular technical SEO audits.
- Monitor crawling, indexing, canonicalization, redirects, duplicate content, sitemap and robots.txt issues.
- Identify Core Web Vitals and page-speed improvement opportunities.
- Work with developers to resolve technical SEO issues.
- Understand the SEO implications of JavaScript-rendered content.
- Implement and validate structured data and schema markup.
- Maintain appropriate schema including Product, Organization, LocalBusiness, Article, Breadcrumb, FAQ and other relevant structured data.

Content & • Semantic SEO
- Work closely with writers and marketing teams to create search-led content briefs.
- Map keywords, entities, questions and customer intent to appropriate pages.
- Improve content depth, topical relevance and semantic coverage.




- Build content around real questions pet parents are searching for.
- Refresh and improve existing content based on ranking performance and changing search behaviour.
- Ensure content is helpful to users rather than created solely for search engines.

Local SEO
- Support organic visibility for JUSTDOGS retail stores.
- Improve store landing pages and local search visibility.
- Optimize location-based content and internal linking between the e-commerce website and relevant store pages.
- Identify opportunities to rank for searches such as pet stores, grooming services and pet products in specific cities and locations.

Authority & • Off-Page SEO
- Identify relevant opportunities for high-quality backlinks, digital PR, brand mentions and citations.
- Develop ethical outreach strategies aligned with search-engine guidelines.
- Monitor JUSTDOGS' authority and backlink profile.
- Identify opportunities for JUSTDOGS experts, research, guides or data to become reference sources for publishers and AI platforms.

Analytics & • Performance Measurement
- Track rankings, impressions, clicks, organic sessions, conversions and revenue.
- Measure SEO performance using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog or equivalent platforms.
- Monitor visibility across both traditional search and AI search platforms.
- Build regular reports showing what improved, what declined, why it happened and what actions should be taken next.
- Analyze SERP changes, competitor movement and algorithm updates.
- Run structured SEO experiments and measure their impact.
- Prioritize SEO initiatives based on expected traffic, revenue and business impact rather than rankings alone.

QualificationsPreferred qualifications include:

BCA, MCA, B.Sc. IT, M.Sc. IT, B.E. Computer Engineering, B.E. IT, Marketing or related qualification

Candidates with strong practical SEO experience will also be considered regardless of formal qualification.

AHMEDABAD

WORK FROM OFFICE

FULL TIME/ Part Time

Salary 3 to 5 LPA

📌 SEO & AI Search (GEO/AEO) Specialist (Ahmedabad)
🏢 JUSTDOGS®
📍 Ahmedabad