About the Role

- We are looking for an experienced Senior Marketing Specialist to drive growth marketing, demand generation, brand awareness and customer engagement for a growing M&A; and private capital marketplace operating across Southeast Asia.
- The ideal candidate should have a strong background in B2B marketing, preferably within M&A;, Investment Banking, Private Equity, Corporate Finance, Financial Services, Fintech or B2B Marketplaces.
- This is a hands-on, commercially focused role requiring experience in lead generation, email marketing, campaign execution, AI-driven marketing and automation, with a focus on attracting business owners, investors, potential buyers and sellers.

Key Responsibilities

- Develop and execute B2B marketing campaigns focused on attracting business sellers, buyers, investors and strategic partners.
- Drive demand generation, lead acquisition and conversion through targeted digital and email marketing campaigns.
- Manage business newsletters, email campaigns, audience segmentation and automated lead-nurturing workflows.
- Create relevant marketing content, including market insights, industry reports, investment opportunities, buyer mandates and transaction highlights.
- Work closely with Business Development and Investment Banking teams to generate qualified leads and support commercial objectives.
- Develop presentations, brochures, case studies, pitch materials and sales collateral.
- Leverage AI tools, CRM systems and marketing automation to improve campaign effectiveness and productivity.
- Identify strategic partnerships and support webinars, industry events and co-marketing opportunities.
- Conduct competitor analysis, market research and industry trend analysis to identify growth opportunities.




- Monitor marketing performance, lead conversion, campaign ROI and engagement using analytics and reporting tools.

Requirements

- 4–6 years of relevant marketing experience, preferably in M&A;, Investment Banking, Private Equity, Financial Services, Fintech, B2B SaaS or Marketplace businesses.
- Proven experience in B2B growth marketing, demand generation and lead generation.
- Hands-on experience managing email marketing campaigns, business newsletters and lead-nurturing activities.
- Strong understanding of CRM systems, marketing automation and AI-powered marketing tools.
- Ability to create compelling business-focused content and marketing collateral for professional audiences.
- Experience managing marketing campaigns, conversion funnels and performance analytics.
- Familiarity with Google Analytics, CRM dashboards and marketing reporting.
- Solid communication, analytical, project management and stakeholder management skills.
- Ability to independently execute multiple campaigns and collaborate with cross-functional teams.

Preferred Qualifications

- Previous marketing experience with M&A; advisory firms, Investment Banks, Private Equity firms, Corporate Finance businesses or investment marketplaces.
- Understanding of business acquisitions, investment opportunities, buyer-seller ecosystems and financial intermediaries.
- Experience marketing to business owners, investors, senior executives or institutional audiences.
- Proven results in generating qualified B2B leads and driving commercial growth.

Key Skills

M&A; Marketing | B2B Marketing | Growth Marketing | Demand Generation | Financial Services Marketing | Email Marketing | CRM | Lead Generation | Marketing Automation | AI Tools | Campaign Management | Google Analytics

📌 Senior Marketing Specialist - M&A Marketplace (Gurugram)
🏢 UpTye
📍 Gurugram