Company Description The DigiTech Solutions, founded in 2018 and headquartered in Pune (Ravet / Pimpri-Chinchwad), is a digital marketing and technology partner focused on driving measurable business growth. The company delivers customized solutions including SEO, social media marketing, content marketing, PPC, website and app development, and branding services for startups and large enterprises.

With a mission centered on ROI-driven strategies, transparent communication, and the use of cutting-edge technology, The DigiTech Solutions helps brands strengthen their online presence and generate qualified leads. The team serves diverse industries such as manufacturing, education, real estate, e-commerce, travel and tourism, healthcare, and political campaigns, tailoring strategies to each sector’s unique needs. Applicants can expect to join a growing organization that values creativity, innovation, and performance.

Role Description

This is a full-time, on-site Search Engine Optimization Specialist role based in the Pune Division. The SEO Specialist will be responsible for planning and executing SEO strategies to improve organic visibility, traffic, rankings, and conversions for client websites.

The role involves conducting keyword research and competitor analysis, performing technical, on-page, and content SEO audits, optimizing website content and structure, implementing ethical link-building strategies, and monitoring SEO performance.

The SEO Specialist will also work on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies while staying updated with search engine algorithms, industry trends, and emerging search technologies.

The role requires close collaboration with content, design, and development teams to implement SEO recommendations and deliver measurable results.

Qualifications





- Ability to conduct comprehensive keyword research and develop data-informed keyword targeting strategies based on search intent, competition, and business objectives.
- Experience performing technical, on-page, and content SEO audits and developing clear, prioritized action plans.
- Strong knowledge of On-Page SEO, including metadata optimization, internal linking, content optimization, URL structure, search intent, and structured data.
- Hands-on knowledge of Technical SEO, including crawling, indexing, schema markup, Core Web Vitals, XML sitemaps, robots.txt, redirects, canonicalization, and website architecture.
- Knowledge of ethical Off-Page SEO and link-building practices, including backlink analysis, outreach, and authority-building techniques.
- Understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
- Strong Web Analytics skills using Google Analytics 4, Google Search Console, Google Tag Manager, and other SEO platforms.
- Ability to track and analyze SEO KPIs including keyword rankings, organic traffic, impressions, clicks, CTR, conversions, and backlinks.
- Familiarity with basic HTML/CSS and CMS platforms such as WordPress.
- Experience creating and optimizing SEO articles, blogs, landing pages, and website content.
- Proficiency with free and paid SEO tools such as Ahrefs, Semrush, Screaming Frog, Google Keyword Planner, and PageSpeed Insights.
- Strong analytical, problem-solving, communication, and time-management skills, with excellent attention to detail.
- Ability to collaborate effectively with content, design,



and development teams in an on-site setting.
- Relevant experience in Digital Marketing or SEO. A degree or certification in Marketing, IT, Digital Marketing, or a related field is advantageous.

Key Responsibilities
- Execute On-Page, Off-Page, and Technical SEO strategies for client websites.
- Conduct keyword research, competitor analysis, SEO audits, and content gap analysis.
- Develop and implement SEO recommendations based on business goals and search intent.
- Optimize website pages, content, metadata, internal links, images, URLs, and structured data.
- Manage technical SEO activities related to crawling, indexing, schema, Core Web Vitals, sitemaps, redirects, canonicalization, and website structure.
- Plan and execute ethical link-building, backlink analysis, and outreach activities.
- Develop and implement AEO and GEO strategies to improve visibility across evolving search and answer experiences.
- Create, optimize, and update SEO-focused articles, blogs, landing pages, and website content.
- Manage and monitor Google Search Console, GA4, and Google Tag Manager.
- Use SEO tools such as Ahrefs, Semrush, Screaming Frog, Keyword Planner, and PageSpeed Insights for research, auditing, monitoring, and optimization.
- Track SEO performance, identify trends and issues, and recommend corrective actions.
- Prepare regular SEO performance reports covering rankings, organic traffic, CTR, conversions, backlinks, and other relevant KPIs.
- Collaborate with content, design, and development teams to implement and validate SEO recommendations.
- Stay updated with search engine algorithm updates, SEO best practices, industry trends, and emerging technologies.
- Continuously test, analyze, and refine SEO strategies to improve organic performance and achieve measurable business results.

📌 Search Engine Optimization Specialist (Pune)
🏢 The Digitech Solutions
📍 Pune