: Search Engine Optimization SpecialistExperience: 1–3 Years

Employment Type: Full-Time

Department: Digital Marketing

Location: Sec 71, Noida

Industry: Event Management

About the RoleWe are looking for a Search Engine Optimization (SEO) Specialist with 1–3 years of hands-on experience in SEO and digital marketing. The ideal candidate should have a strong understanding of On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, AEO (Answer Engine Optimization), and AEO optimization.

The candidate should also have basic knowledge of Paid Ads, Canva, Photoshop, and Filmora, with the ability to create and optimize digital content for search engines and AI-powered search platforms.

The role requires someone who is analytical, creative, proactive, and up to date with the latest SEO and digital marketing trends, including Google Search, AI Overviews, ChatGPT, and other answer/search engines.

Key Responsibilities

SEO & Website Optimization

- Develop and execute effective SEO strategies to improve organic rankings, traffic, visibility, and conversions.
- Perform comprehensive keyword research and identify high-value keywords and search opportunities.
- Implement On-Page SEO, including:
- Title tags and meta descriptions
- Header tags (H1, H2, H3)
- URL optimization
- Internal linking
- Keyword optimization
- Image optimization and ALT tags
- Content optimization
- Conduct Off-Page SEO activities, including link building, backlink analysis, competitor backlink research, and outreach.
- Conduct basic Technical SEO audits and identify issues affecting website crawling, indexing, page speed, mobile usability, and overall performance.
- Monitor keyword rankings, organic traffic, backlinks, and other SEO KPIs.
- Analyze competitors and identify opportunities to improve search visibility.
- Optimize existing content to improve rankings and organic performance.

- AEO – Answer Engine Optimization

- Develop and implement AEO strategies to improve visibility in AI-powered search and answer platforms.
- Optimize website content for featured snippets, People Also Ask, zero-click searches, and conversational queries.
- Create content structured around questions, answers, FAQs, and search intent.
- Optimize content for AI Overviews, ChatGPT, Google, Bing,



and other emerging answer engines.
- Identify conversational and long-tail search queries and incorporate them into content strategies.
- Improve website content's ability to provide clear, authoritative, and direct answers to user queries.
- Stay updated with changes in AI search, generative search, and AEO best practices.

- Paid Advertising

- Have basic hands-on knowledge of Google Ads and Meta Ads.
- Support paid search campaigns through keyword research, ad copy suggestions, and landing page recommendations.
- Monitor basic campaign metrics such as CTR, CPC, impressions, conversions, and CPA.
- Coordinate SEO and paid search strategies to improve overall search visibility and performance.

Content & Creative Support
- Coordinate with content writers to create SEO-friendly and search-intent-driven content.
- Review and optimize blogs, landing pages, service pages, and other website content.
- Use Canva to create basic social media creatives, banners, infographics, and SEO-related visual assets.
- Have basic knowledge of Adobe Photoshop for image editing and optimization.
- Use Filmora or similar video-editing tools to create and edit basic short-form videos and promotional content.
- Optimize images and videos for website performance and search visibility.

Reporting & Analytics
- Track and analyze SEO performance using tools such as:
- Google Search Console
- Google Analytics
- Google Keyword Planner
- Google Trends
- SEMrush / Ahrefs / similar SEO tools
- Prepare weekly/monthly SEO performance reports.
- Identify performance gaps and recommend corrective actions.
- Track important KPIs such as organic traffic, keyword rankings, CTR, impressions, backlinks, conversions, and leads.
- Use data and insights to continuously improve SEO strategies.

Required Skills
- 1–3 years of experience in SEO / Digital Marketing.




- Robust understanding of On-Page SEO and Off-Page SEO.
- Basic understanding of Technical SEO.
- Good knowledge of keyword research and search intent.
- Understanding of AEO and AI-powered search optimization.
- Knowledge of Google Search Console and Google Analytics.
- Familiarity with SEMrush, Ahrefs, Ubersuggest, or similar SEO tools.
- Basic knowledge of Google Ads and Meta Ads.
- Working knowledge of Canva.
- Basic knowledge of Photoshop.
- Basic knowledge of Filmora or similar video-editing software.
- Good understanding of SEO content writing and optimization.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to stay updated with the latest Google algorithm updates, SEO trends, AI search, and AEO developments.

Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Google Ads or other digital marketing certifications will be an advantage.
- Experience working with WordPress or other CMS platforms.
- Knowledge of Local SEO and Google Business Profile optimization.
- Understanding of schema markup / structured data.
- Basic understanding of HTML and website structure.
- Experience in SEO for lead-generation websites, e-commerce, media/news websites, or corporate websites will be an advantage.

What We Are Looking For
- We are looking for someone who:
- Thinks beyond traditional SEO and understands the evolution toward AI Search and AEO.
- Can independently execute day-to-day SEO activities.
- Is comfortable working with both data and creative content.
- Has a strong learning mindset and keeps up with changing search algorithms.
- Can identify SEO problems and propose practical solutions.
- Understands that SEO is not just about rankings but also traffic, leads, engagement, and business growth.

Key Performance Indicators (KPIs)
- Organic traffic growth
- Improvement in target keyword rankings
- Organic CTR improvement
- Search impressions growth
- Quality backlink acquisition
- Organic leads/conversions
- Featured snippet / PAA visibility
- AEO / AI search visibility
- Website SEO health
- Content performance and optimization
- Overall organic search visibility

📌 Search Engine Optimization Specialist (Noida)
🏢 Big Vision Technology
📍 Noida