Job Title: Sales & Business Development Executive

Department: Sales & Business Development

Employment Type: Full Time, Permanent

Role Category: Channel Sales / Territory Sales / Business Development

Industry Type: Mattress & Furniture Manufacturing / Home Furnishing

Job Summary

We are looking for a dynamic, target-oriented, and experienced Sales & Business Development professional to drive the growth of our Mattress, Bedding, Furniture, and Home Furnishing business.

The ideal candidate will be responsible for developing and managing dealer and distributor networks, driving channel sales, generating new business opportunities, expanding market presence, and achieving sales targets across the assigned territory.

Key Responsibilities

- Develop and manage a solid network of dealers, distributors, retailers, and institutional customers.
- Identify, appoint, and onboard new dealers and distributors to expand market coverage.
- Drive sales of Mattress, Bed, Bedding, Furniture, and Home Furnishing products.
- Generate new business opportunities through market visits, networking, referrals, and lead generation activities.
- Expand the companys presence across assigned territories and develop new markets.
- Maintain long-term relationships with dealers, distributors, retailers, and key customers.
- Conduct regular market visits to understand customer requirements and market trends.
- Achieve monthly, quarterly, and annual sales targets.
- Monitor competitor activities, pricing, and market developments.
- Ensure timely collections and maintain healthy business relationships.
- Prepare sales reports, market feedback reports, and territory performance updates.
- Coordinate with internal teams to ensure customer satisfaction and timely product delivery.

Required Skills & Competencies

- Strong Dealer and Distributor Management skills.




- Excellent Communication and Negotiation skills.
- Strong Channel Sales and B2B Sales experience.
- Lead Generation and Client Acquisition capabilities.
- Territory Management and Market Development expertise.
- Relationship Building and Networking skills.
- Customer Relationship Management (CRM).
- Market Research and Competitor Analysis.
- Strong Follow-up and Deal Closing abilities.
- Target-oriented and Result-driven approach.
- Proficiency in MS Office, MS Excel, and Email communication.
- Ability to work independently and manage assigned territories.

Preferred Industry Experience

Candidates with experience in any of the following industries will be preferred:

- Mattress & Bedding
- Furniture
- Home Furnishing
- Foam Products
- Sleep Products
- Interior & Home Dcor
- Building Materials
- Hospitality / Institutional Sales

Candidate Profile

- Self-motivated and target-driven sales professional.
- Strong business development and customer acquisition mindset.
- Ability to independently manage a territory and deliver sales growth.
- Strong interpersonal and relationship management skills.
- Willingness to travel extensively for market visits and business development activities.

Educational Qualification

UG: Any Graduate

Preferred: BBA, B.Com, BA, B.Sc

PG: MBA / PGDM in Marketing, Sales, or Business Management (Preferred)

Experience

1 - 4 Years of experience in Channel Sales, Territory Sales, Dealer Management, Distributor Management, or Business Development.

Location

Kerala (Territory-based role)

Keyskills

Channel Sales, Dealer Sales, Distributor Sales, Territory Sales, Business Development, B2B Sales, Dealer Management, Distributor Management, Furniture Sales, Mattress Sales, Home Furnishing Sales, Market Development, Institutional Sales, Retail Sales, Lead Generation, Client Acquisition.

📌 Sales Executive (Kottayam)
🏢 Skyfoam Mattresses
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