Company Description

Crescent Lighting is a rapidly growing LED lighting manufacturer that combines advanced lighting technology with a strong commitment to service. The company has built a robust pan-India network of nearly 750 channel partners and continues to expand its presence across the lighting industry. With substantial in-house manufacturing capabilities, including driver production, pressure die casting, plastic injection molding, and tool room facilities, Crescent Lighting supports a diverse product portfolio of over 700 SKUs available ex stock.

The company’s dedicated electronics R&D; team focuses on delivering innovative, high-quality LED lighting solutions at competitive prices, positioning Crescent Lighting as a key milestone brand for manufacturers and customers alike.

About the Role

We are looking for an experienced Regional Sales Manager – West to drive secondary sales growth across Gujarat, Rajasthan, and Maharashtra. The role will be responsible for managing and expanding the distributor network, strengthening direct dealer relationships, and driving consistent sales performance across the assigned region.

The ideal candidate should have strong experience in the lighting industry, with a proven track record of handling distributors, direct dealers, and project relationships across multiple territories.

Key Responsibilities

- Drive sales growth across the assigned West India territory.
- Manage, strengthen,



and expand the distributor network across the region.
- Build and maintain robust relationships with direct dealers.
- Develop and maintain effective project relationships to support regional business growth.
- Track territory-wise sales performance and identify gaps and opportunities.
- Take necessary actions to improve sales performance and achieve regional targets.
- Ensure distributor and dealer activities are aligned with the company's sales targets and business objectives.
- Coordinate with internal teams to ensure smooth and effective regional sales execution.
- Strengthen market presence and support sustainable business growth across the assigned territories.

Requirements

- 10+ years of experience in Sales, preferably in the Lighting Industry.
- Strong experience in driving secondary sales growth.
- Proven track record of handling lighting distributors and direct dealers.
- Experience in managing and developing project relationships.
- Experience managing at least 2 territories.
- Strong understanding of distributor/dealer networks and regional market dynamics.
- Excellent relationship management, negotiation, and communication skills.
- Strong sales planning, execution, and territory management capabilities.
- Strong alignment with the company's vision and mission.
- Willingness to travel extensively across the assigned West India region.

📌 Regional Sales Manager - West India (Ahmedabad)
🏢 Crescent Lighting
📍 Ahmedabad